Senior Sales & Business Development Manager

About the Role

We are seeking a highly experienced, commercially driven, and confident Senior Sales & Business Development Manager to drive business growth by identifying, engaging, and securing new clients within the farming and agricultural sector.

The role will primarily involve building relationships with farmers, large-scale farming operations, and agricultural businesses. The ideal candidate is a mature and confident communicator who can comfortably engage with business owners, decision-makers, and industry professionals.

You will take ownership of the entire sales cycle, from prospecting and cold calling through to relationship building, negotiations, closing deals, and ongoing client development.

Experience in agriculture or working with farming businesses is highly desirable, but not essential. Strong sales and business development experience, commercial awareness, and the ability to communicate effectively with this target market are essential.

Key Responsibilities

• Identify and pursue new business opportunities within the farming and agricultural sectors.
• Proactively generate leads through cold calling, outbound prospecting, networking, and other business development activities.
• Build and maintain relationships with farmers, large-scale farming operators, business owners, and key decision-makers.
• Manage the full sales cycle, from initial outreach and qualification through presentations, negotiations, closing, and post-sale follow-ups.
• Conduct professional sales conversations with prospective clients, understanding their business needs and presenting suitable solutions.
• Develop and execute sales strategies to achieve business growth and revenue targets.
• Maintain an active sales pipeline and accurately update CRM records, activities, and opportunities.
• Follow up consistently with prospects and nurture long-term business relationships.
• Monitor market opportunities, industry developments, and competitor activities.

Qualifications & Experience

• Significant experience in sales, business development, or business-to-business (B2B) sales.
• Proven track record of successfully generating leads, closing deals, and achieving sales targets.
• Extensive experience managing the full sales cycle, including cold calling and outbound prospecting.
• Strong negotiation, presentation, and relationship management skills.
• Excellent verbal communication skills, with the confidence and maturity to engage with farmers, business owners, and senior decision-makers.
• Commercially minded, results-driven, and capable of working independently.
• Experience using CRM systems and managing sales pipelines.
• Background in agriculture, farming, agribusiness, or related industries is highly advantageous.

Additional Advantage

• Previous experience in recruitment, talent acquisition, staffing, or recruitment-related sales is an advantage.
• Familiarity with recruitment processes and the ability to identify business staffing needs would be beneficial.

Ideal Candidate

The ideal candidate is a seasoned sales professional who can confidently lead conversations, build credibility with experienced business owners, and turn prospects into long-term clients. They should be proactive, resilient, commercially aware, and comfortable taking ownership of business development from the first call through to a successful sale.