Influencer Manager

About the Role

NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries. We are now looking fo an experienced Influencer Manager. The Influencer Manager owns end-to-end execution of influencer and celebrity marketing campaigns for one or more regional markets, turning creator partnerships into new-user acquisition. The role sits at the intersection of talent relations, content strategy, budget execution, and cross-functional coordination with performance marketing (PPC) and creative teams.

Celebrity & Creator Partnerships

• Source and identify celebrities and creators fit for the brand and market
• Lead outreach and negotiate contract terms, fees, and deliverables
• Draw up and manage contracts, including renewals and terminations
• Maintain relationships with talent and their representatives (agents, managers) across markets
• Track partnership status from first contact through content delivery and payment

Creator Briefs & Content Strategy

• Write creator briefs: story concepts, key messages, tone, and format requirements per market/celebrity
• Set and enforce editorial rules to keep content on-brand and compliant
• Review content drafts for quality, natural/native-sounding language, and message accuracy before publishing
• Adapt campaign concepts to local market nuances (language, culture, regulatory constraints)
• Coordinate revisions with creators and internal creative resources

Campaign & Budget Management

• Plan campaign timelines and deliverables against acquisition targets
• Prioritize and sequence spend across markets during high-volume periods (e.g. Back to School)
• Coordinate partnership ad activation with the PPC team to keep paid spend flowing
• Track budget allocation and flag risks from delays (e.g. late celebrity deliverables)
• Balance urgent, high-priority regions against steady-state markets

Agency & Vendor Management

• Manage external influencer-sourcing agencies per market (e.g. regional creator agencies)
• Assign and monitor regional coverage across markets to ensure consistent execution
• Evaluate agency performance and reallocate coverage as market needs shift

Administrative Operations

• Prepare and process contracts and invoices for celebrities, creators, and agencies
• Set up and track promo codes tied to campaigns
• Log and monitor PPC-related and other cross-functional tasks (e.g. in Jira)

Reporting & Analytics

• Track sales and CAC (customer acquisition cost) performance by market and period
• Report on campaign metrics such as bookings, trials, and sales predictions
• Summarize period-over-period and year-over-year performance against targets
• Flag and correct data-interpretation issues before they reach leadership
• Prepare weekly/monthly status updates and reports for cross-functional stakeholders