Creative Strategist

Creative Strategist (Full-Time, Remote)

MVR Digital is hiring a Creative Strategist to own the link between performance data and creative output for our luxury and premium DTC clients. This is not a brand-storytelling role. You'll read Meta and Google ad performance daily, form testable hypotheses about what's working and why, and write briefs precise enough that a designer or editor can execute without guessing.

About MVR Digital

MVR Digital is a performance marketing agency serving luxury and premium DTC and e-commerce brands, with roots in New York, Denver, and Canada. We were named one of Adweek's Fastest Growing Agencies. We operate fully remote and async-first, using Slack and ClickUp to run distributed teams across the US and Canada.

Our Values

• Act Like an Owner
• Clarity Over Complexity
• Serve Clients' Best Interest
• We Win Together, We Lose Together
• Data-Informed, Human-Led

What you'll own

• Performance-to-brief pipeline - Read Meta and Google ad performance data daily. Identify which hooks are fatiguing, which formats are holding attention, and which audiences are saturating. Translate those signals into structured creative briefs: segment, message, hook type, format, reference, and success metric.

• Creative testing strategy - Build and prioritize a testing roadmap with media buyers. Form specific, falsifiable hypotheses rather than general concepts.

• Brief management and execution oversight - Brief designers, video editors, copywriters, and UGC creators. Maintain a tagged creative asset library so winning concepts from past sprints can be found and iterated on, not rebuilt from scratch.

• UGC scripting and trend iteration - Track UGC and short-form trends across TikTok and Instagram on a rolling basis and adapt winning formats to client brands and offers quickly, before they fatigue.This is a core function of the role, not a secondary skill. Candidates without recent, hands-on UGC scripting experience should not apply.

• Iterate on existing UGC concepts based on performance data: tightening hooks, testing new openers, recutting pacing direction for editors.

• Write UGC-style scripts that sound like real people talking, not ad copy. You should be able to nail hook, problem, proof, and CTA structure in a 15-30 second format.

What you need

• 3+ years in creative strategy, performance marketing, or a closely related role (media buying, copywriting, or brand marketing with a strong performance bent).

• Demonstrated experience writing structured creative briefs, not mood boards.

• DTC or e-commerce experience strongly preferred.

• Luxury or premium brand experience is a differentiator, not a requirement, but you should be able to speak to how creative instincts shift in a higher-consideration purchase environment.

• Comfortable in a remote, fast-moving agency environment managing multiple client accounts and external creative partners simultaneously.

• Strong written communication. You'll be working async with a distributed team, so clarity in writing carries real weight.

• Hands-on UGC scriptwriting experience, ideally with a portfolio or examples of scripts that turned into produced ads.

• Working fluency in Meta Ads Manager and Google Ads reporting. You should be comfortable reading hook-rate and hold-rate curves, not just total spend and ROAS.

Nice to have

• Familiarity with AI-assisted creative research or tagging tools.
• Basic working knowledge of Figma, Canva, or Adobe tools, enough to communicate visual direction, not to execute design work yourself.

Role details

Full-time, fully remote. Open to candidates across the US and Canada. Compensation is monthly, commensurate with experience.

Benefits: PTO, paid holidays and flexible Friday's