B2B Marketing Lead (PromoRepublic)

PromoRepublic is a Ukrainian-Finnish B2B SaaS company helping multi-location brands and franchise organisations manage marketing across hundreds or thousands of local businesses.

Our platform brings social media, reputation management, listings, local visibility, content governance, digital asset management and AI-powered workflows into one operating environment. We help central Marketing teams maintain brand control and visibility while enabling local teams to execute effective marketing with less manual work.

Our customers are enterprise brands, franchise groups and multi-location organisations, primarily across North America and Australia, with customers in Europe as well.

We are looking for a senior, hands-on B2B marketer to own Marketing execution and make demand generation and qualified pipeline growth the primary commercial focus of the function. You will report directly to the Chief Revenue Officer and work closely with the CEO, Sales, Product and Customer Success.

What you will own:

Demand generation and pipeline contribution

• Build and optimise campaigns for priority industries, accounts and buyer groups

• Develop inbound, outbound-supporting, account-based and re-engagement motions

• Work closely with Sales to improve lead quality, handoff and opportunity progression

• Build nurturing and lifecycle programmes that move prospects through the funnel

• Analyse funnel performance, identify conversion gaps and test new channels and approaches

• Measure Marketing performance based on qualified pipeline and business outcomes

Marketing strategy and priorities

• Define target audiences, market priorities, campaigns and expected outcomes

• Build the quarterly Marketing plan, calendar, operating rhythm and scorecard

• Recommend where Marketing budget and resources should be invested

• Decide what to start, improve, automate, pause or stop

Positioning and product marketing

• Continuously improve PromoRepublic’s positioning and messaging

• Translate product strategy and AI capabilities into clear commercial narratives

• Develop differentiated messaging for priority industries and buyer groups

• Lead Marketing execution around priority product launches

• Set content priorities and turn customer insights, product releases, research and market trends into commercially useful content

• Build customer proof, case studies and sales enablement

• Own Marketing priorities for the website and key conversion paths

• Use webinars, roundtables and selected events where they support pipeline and customer relationships

Positioning, product marketing and content

• Own lead nurturing, event follow-up and re-engagement programmes

• Work with Revenue Operations on HubSpot automation, attribution and data quality

• Build practical AI-enabled workflows across research, data, campaigns, content operations and reporting

• Automate repetitive Marketing processes to improve speed, quality and scalability

• Evaluate Marketing and AI tools based on measurable business value

Marketing operations and AI automation

• Own lead nurturing, newsletters, event follow-up and re-engagement programmes

• Work with Revenue Operations on HubSpot automation, attribution and data quality

• Build practical AI-enabled workflows across research, data, campaign execution, content operations, reporting and lifecycle Marketing

• Automate repetitive Marketing processes where automation can improve speed, quality or scalability

• Develop reusable workflows for briefing, repurposing, analysis, quality control and knowledge reuse

• Evaluate Marketing and AI tools based on measurable business value rather than novelty

What we are looking for:

• Strong hands-on B2B Marketing experience

• Experience in B2B SaaS or a closely comparable B2B software environment

• Proven experience with demand generation and pipeline-focused Marketing

• Evidence of personally owning Marketing initiatives from strategy through execution

• Strong commercial and business mindset

• Ability to connect Marketing activity to pipeline and revenue outcomes

• Experience building and executing multi-channel B2B campaigns

• Strong positioning, messaging and product Marketing judgement

• Experience working closely with Sales

• Experience with HubSpot or a comparable CRM and Marketing automation platform

• Ability to analyse funnel and campaign data and make decisions based on it

• Hands-on experience using AI and automation to materially improve Marketing workflows or outcomes

• Experience coordinating agencies, contractors or cross-functional contributors

• Excellent written and spoken English

• Strong operational discipline and personal ownership

You are likely to succeed if you:

• Think commercially and connect Marketing activity to business outcomes

• Move comfortably between strategy and hands-on execution

• Enjoy building and testing rather than only managing others

• Use data to challenge assumptions and make decisions

• Bring structure without creating unnecessary process

• Make clear trade-offs when resources are limited

• Look for opportunities to automate repetitive work

• Take responsibility for outcomes rather than activity

You do not need to be the deepest specialist in every Marketing discipline. You do need to know how the pieces fit together and be willing to get hands-on when necessary.

Location and ways of working: This is a remote role with a European-compatible working schedule. Our team is distributed, with team members across Europe, including Helsinki and Kyiv. We maintain a core collaboration window during European working hours. Because North America is one of our key markets, occasional flexibility will be required for customer conversations, webinars, events or other market-facing activities.