Landing Page Developer

About Global University Systems (GUS)

Global University Systems (GUS) is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry-relevant skills through inclusive, accessible, and digital-first learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses. Our global ecosystem powers accessible digital learning and academic achievement.

About the Role

Landing pages are where our paid media, campaign and lifecycle traffic converts — or doesn’t. This role exists to make sure every page we put behind a campaign is fast, accurate, on-brand and built to convert. Working primarily in Landing, you will turn briefs and designs into live pages at pace, and write the HTML, CSS and JavaScript needed for everything the drag-and-drop editor cannot do on its own. You will also build the dynamic, parameter-driven pages that let us match message to audience at scale, and keep tracking, forms and lead routing working reliably behind them. The role sits within the Global Digital Operations function and supports brands and markets across the portfolio.

Key Responsibilities

Build and delivery

• Build, QA and publish landing pages in Landingi from design files, briefs and existing templates, to agreed deadlines and quality standards.

• Extend pages beyond native editor capability using custom HTML, CSS and JavaScript (bespoke components, form behaviour, interactive elements, layout fixes and third-party embeds).

• Create and maintain reusable templates, sections and component libraries so recurring campaigns can be turned around quickly and consistently.

• Build dynamic landing pages: dynamic text replacement, URL parameter handling, and keyword, audience, location or product-level variants so paid traffic lands on relevant, message-matched pages at scale.

• Ensure responsive behaviour across breakpoints and consistent rendering across browsers and devices.

Tracking, integrations and data

• Implement and QA tracking: Google Tag Manager containers, conversion tags, pixels, event tracking and consent-compliant deployment.

• Configure form logic, validation, thank-you journeys and lead routing into CRM and marketing automation platforms via native integrations, webhooks or APIs.

• Keep page speed, Core Web Vitals and technical SEO hygiene (metadata, canonicals, indexation rules, structured data where relevant) within agreed standards.

• Troubleshoot build, tracking and integration issues quickly when campaigns are live, and escalate clearly when a fix sits outside your control.

Testing and optimisation

• Build and ship A/B and multivariate tests, support the read-out, and roll winning variants into templates.

• Apply CRO and UX best practice to builds (layout, form design, copy hierarchy, CTA placement and page load) and flag friction points rather than building briefs verbatim.

• Contribute to post-campaign reviews and maintain a live backlog of optimisation opportunities.

Governance and ways of working

• Maintain naming conventions, versioning, documentation and an accurate inventory of live pages; archive and redirect retired pages correctly.

• Work to brand, accessibility (WCAG 2.2 AA) and data protection standards across all markets served.

• Manage a multi-brand request queue: scope and estimate work, prioritise against business impact, and keep stakeholders informed on status and timelines.

• Partner with paid media, SEO, brand and content, design, CRM and web/IT colleagues to deliver joined-up campaign journeys.

Experience & Skills

• 2–4 years’ experience building marketing or campaign landing pages in a commercial or agency environment.

• Hands-on experience of Landingi, or a close equivalent (Unbounce, Instapage, Webflow, HubSpot CMS) with the ability and appetite to work day-to-day in Landingi.

• Solid working HTML5 and CSS3: responsive layouts, Flexbox and Grid, and confident debugging in browser developer tools.

• Practical JavaScript for front-end enhancement: DOM manipulation, event handling, form behaviour and safe use of third-party scripts and snippets.

• Experience building dynamic or personalised landing pages and parameter-driven content for paid search and paid social.

• Working knowledge of Google Tag Manager and GA4, and the ability to implement and QA your own conversion tracking.

• Demonstrable attention to detail: pixel accuracy, copy accuracy and disciplined QA across devices and browsers.

• Able to manage multiple concurrent requests, stakeholders and deadlines without losing quality.

• A clear communicator who can explain technical constraints and trade-offs to non-technical marketing colleagues.

Desirable

• UX experience: wireframing, usability principles, user journey mapping, or involvement in usability testing.

• CRO experience, including structured experimentation and behavioural tools such as Hotjar, Microsoft Clarity or Contentsquare.

• Experience in a multi-brand, multi-market or multi-language environment, including localisation workflows.

• Familiarity with CRM and marketing automation platforms (Salesforce, HubSpot, Dynamics) and webhook or API-based lead delivery.

• Exposure to WordPress or another CMS alongside the landing page builder.

• Comfortable working from Figma or Adobe Creative Cloud files, and able to make light design adaptations.

• Awareness of consent management platforms, GDPR and accessibility requirements.

• Experience in education or another considered-purchase, lead-generation sector.

Other Information

Global University Systems equal opportunity employer. We provide equal opportunities and are committed to the principle of equality regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.

The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.

There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.