Shopper Marketing Manager

ABOUT EVERYDAY DOSE

Everyday Dose is a functional coffee company on a mission to help people feel better, think clearer, and perform at their best, without the crash that comes with regular coffee. We're a fast-growing, nine-figure D2C brand with a loyal, high-retention subscriber base, and we're scaling our retention function to match our ambitions.

ABOUT THE ROLE

We’re hiring a Shopper Marketing Manager to own shopper marketing across Everyday Dose’s conventional and regional grocery accounts, including Kroger and its banners, Publix, Hy-Vee, Raley’s, Dierbergs, Fareway, and other regional retailers.

Reporting to the VP, Product & Retail Marketing, you’ll build and execute each account’s shopper marketing plan and budget—from promotions and retail media to in-store programs, demos, retailer content, and creator activations.

You’ll work closely with Sales to translate account priorities into strong shopper programs, while partnering cross-functionally with Field Marketing, Brand, Finance, and agency partners. This role requires someone who can think strategically about the business while staying close enough to the execution to make sure programs launch successfully and deliver measurable results.

This is an individual contributor role with no direct reports. The position is fully remote and open to candidates based in the U.S., with approximately 10% travel for store visits, trade shows, and team gatherings.

WHAT YOU'LL OWN

You’ll take primary ownership of four core areas of our grocery shopper marketing program:

• Shopper Strategy & Planning: Build the shopper marketing plan and budget for each grocery account, including the marketing portion of joint business plans and account-specific launch strategies.
• Retail Media & Activation: Lead retail media, promotions, in-store programs, demos, retailer content, and creator activations that drive awareness, trial, and conversion.
• Measurement & Budget Management: Own shopper marketing spend, accruals, and performance measurement, turning results and retail data into clear recommendations.
• Cross-Functional Partnership: Work closely with Sales, Field Marketing, Brand, Finance, and agency partners to develop and execute programs that support retailer and business priorities.

WHAT YOU'LL DO

• Build shopper plans: Develop the shopper marketing strategy, annual plan, and budget for each grocery account, including the marketing section of joint business plans.
• Own the promotional calendar: Partner with Sales and Finance to build promotional and in-store calendars spanning digital coupons, aisle offers, signage, displays, and other account-specific programs.
• Support new launches: Build shopper marketing toolkits and activation plans for new product launches across grocery accounts.
• Lead retail media: Brief and manage retail media across platforms such as Kroger 84.51 and other retailer media networks in partnership with media partners.
• Own retailer content: Manage retailer brand pages, product page copy, and supporting content while ensuring execution stays consistent with Everyday Dose brand guidelines.
• Manage creator programs: Lead influencer and creator programs for retail accounts, including briefing, creator selection, content development, and performance measurement in partnership with the Brand team.
• Drive in-store activation: Set demo priorities with Field Marketing and manage programs such as Catalina and Inmar across regional retailers.
• Manage the budget: Own shopper marketing spend tracking and accruals in partnership with Finance and make thoughtful decisions about where to allocate investment.
• Measure performance: Analyze program and promotional results, including SPINS data, and turn findings into clear recommendations for future investment and activation.
• Partner with Sales: Keep account managers informed before programs go live and bring performance results and learnings into retailer line reviews.
• Work cross-functionally: Partner closely with Brand, Field Marketing, Finance, Sales, and agencies to keep programs aligned, on brand, and moving forward.

Requirements

WHAT WE'RE LOOKING FOR

• 5–8 years of shopper marketing or retail marketing experience within a CPG brand or shopper marketing agency.
• Hands-on experience within conventional grocery, including major accounts such as Kroger or similar retailers, along with regional grocery accounts such as Publix or comparable banners.
• Food and beverage CPG experience, ideally within a mid-sized or high-growth consumer brand.
• Experience building shopper marketing plans and owning budgets across multiple programs and retailer accounts.
• Working knowledge of retail media and offer platforms, with experience using platforms such as Kroger 84.51 or similar networks.
• Comfortable working with SPINS or similar retail data and translating performance into clear business recommendations.
• Familiarity with retailer portals, brand page and content tools, and influencer or creator programs.
• Strong analytical skills and the ability to evaluate promotional effectiveness and make thoughtful budget allocation decisions.
• Strong strategic thinking with the ability to connect individual shopper programs to broader account and brand objectives.
• A strong eye for design and the judgment to recognize whether shopper marketing materials and retailer content are clear, compelling, and on brand.
• Clear, confident communication skills and the ability to work effectively with Sales and other cross-functional partners.
• Highly organized and able to manage multiple retailers, programs, deadlines, budgets, and stakeholders simultaneously.
• Comfortable operating in a fast-moving, high-growth environment where priorities may shift and you’ll need to balance strategy with hands-on execution.
• Proficiency in Google Workspace and Excel.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

WHAT SUCCESS LOOKS LIKE

Within your first two quarters, you’ve taken ownership of the shopper marketing plans and budgets across our grocery accounts and built strong working relationships with Sales, Field Marketing, Brand, Finance, and agency partners.

Our promotional and in-store calendars are clearly planned, retail media and creator programs are executing smoothly, and account teams have visibility into what’s launching and why. You’re consistently measuring results, using SPINS and other available data to understand what’s working, and translating those insights into clear recommendations about where we should invest next.

Most importantly, you’re helping us build a more strategic and measurable grocery shopper marketing program that strengthens our retailer partnerships and drives sustainable retail growth.

Benefits

COMPENSATION RANGE

The typical salary range for this position is: $110,000 - $130,000

This role is also eligible for a 10% bonus.

The actual salary offer will take into account multiple factors, including skills, experience, education, and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes bonus and benefits.

BENEFITS

Health, Vision, and Dental Insurance

Everyday Dose offers comprehensive medical, vision, dental, and prescription plan coverage for all team members working 32+ hours per week. Eligibility begins on the first of the month following your start date, and we cover 75% of employee premiums.

401K Match

Starting on the first day of your fourth month with the company, you are eligible to participate in our company-sponsored 401(k) plan. The company offers a match of up to 80% of your contributions, capped at 5% of your salary.

Flexible Wellness Credits

At Everyday Dose, we prioritize your health and well-being. To support you, we provide salaried employees a $500 monthly wellness credit through JOON, which can be used for a variety of health and wellness-related services.

Helpr Support for Families

At Everyday Dose, we know that supporting our team means supporting their families too. That’s why we partner with Helpr — a modern backup childcare and family support platform that gives employees access to vetted, reliable caregivers. Helpr is here to make sure our team has trusted childcare support when they need it most — at home and at work.