Media Buyer

Media Buyer

Employment Status: Full-Time Experience Level: 2–4 Years

Job Purpose

Plan, execute, monitor, and optimize paid advertising campaigns across digital platforms to achieve campaign objectives, maximize return on advertising spend, and ensure efficient budget utilization.

Key Responsibilities

• Set up and manage paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.
• Develop campaign structures, audience targeting, bidding strategies, placements, and budget allocation.
• Monitor campaign performance and optimize campaigns based on key metrics, including ROAS, CPA, CTR, CPC, and conversion rates.
• Analyze campaign data to identify performance trends, issues, and opportunities for improvement.
• Conduct A/B testing for creatives, audiences, and campaign strategies.
• Manage campaign budgets, pacing, and scaling to achieve performance targets.
• Ensure accurate tracking and measurement using Meta Pixel, Conversion API (CAPI), GA4, Google Tag Manager, and UTM parameters.
• Prepare regular performance reports with key insights and actionable recommendations.
• Coordinate with creative and strategy teams to align advertising campaigns with marketing objectives.
• Troubleshoot campaign delivery, tracking, and advertising policy issues.

Key Performance Indicators (KPIs)

• Campaign Performance: Achievement of agreed ROAS, CPA, CTR, and conversion targets.
• Budget Management: Accurate budget allocation and adherence to approved spending limits.
• Optimization Efficiency: Implementation of timely, data-driven optimizations.
• Tracking Accuracy: Proper campaign tracking and reliable performance measurement.
• Reporting Quality: Accurate, timely reports with actionable insights.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
• 2–4 years of hands-on experience in media buying or performance marketing.
• Practical experience managing paid campaigns on Meta Ads and Google Ads; TikTok Ads experience is an advantage.
• Strong understanding of audience targeting, campaign optimization, budget management, and performance metrics.
• Working knowledge of GA4, Meta Pixel, Conversion API, and Google Tag Manager.
• Proficiency in Excel or Google Sheets for reporting and data analysis.
• Strong analytical, organizational, and problem-solving skills.

Core Competencies

• Analytical thinking and data-driven decision-making.
• Accountability and ownership of campaign performance.
• Attention to detail and process compliance.
• Effective communication and teamwork.
• Results orientation and adaptability.

Working Conditions

• Working Hours: Flexible.
• Location: Remote.