Senior Performance Optimization Manager (Paid Social) / BrandWorks

Execute and optimize social campaigns across various platforms, such as Meta,LinkedIn, Tik Tok, and more with a focus on achieving media or performance KPIs. Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods, and ad creatives.

Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results. Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization. Conduct A/B tests to improve ad performance, generate insights, and refine targeting and creative strategies.

Build and update dashboards to provide real-time visibility into campaign performance and key metrics. Act as a mentor and curator for junior and middle specialists, providing guidance, support, and sharing best practices to enhance their skills and knowledge in paid social advertising. Collaborate closely with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.