Director of Creative Strategy, Experiential

Director of Creative Strategy, Experiential

Location: Remote-first / NYC/LA/Miami preferred Department: Strategy & Creative Reports to: Partner/CCO

About TH Experiential

Founded in 2006, TH Experiential is a creative powerhouse in modern brand experiences. We specialize in crafting integrated campaigns that combine live events, digital engagement, streaming content, influencer moments, and culture-first storytelling for brands including Nike, Unilever, McDonald’s, Sephora, L’Oréal, DoorDash, eBay, and IKEA.

We’re the go-to partner for Fortune 500 companies, agencies, and visionaries looking to push the edge of experiential marketing, from pop-ups and stunts to immersive conferences and social-first activations. As experiential continues to rank among the top five marketing channels in brand growth and retention, TH is shaping what’s next.

The Opportunity

We’re seeking a Director of Creative Strategy to lead the strategic and conceptual development of cross-channel experiential campaigns. This is a high-impact role for a hybrid strategist-creative who can think at the intersection of culture, audience behavior, brand voice, and immersive experience.

As a core member of the leadership team, you’ll drive insights into actionable creative platforms, inspire clients and internal teams, and help position TH as a top-tier strategic partner in the ever-evolving experiential space.

What You’ll Lead

Strategic Thinking & Idea Development

• Translate client goals into brand-relevant, insight-driven creative strategies and experience frameworks.
• Own the strategy and storytelling for RFPs, client pitches, and campaign development—crafting strong, clear points of view.
• Apply cultural insights, consumer behavior, and trend forecasting to shape relevant, future-forward campaign ideas.

Creative Strategy Development/360 Campaign Activations

• Pop-ups
• Mobile tours
• Press and influencer events
• B2B conferences
• Trade shows
• Stunts and sampling programs
• Content shoots
• Digital microsites
• Social media activations
• Virtual events

Creative Strategy Responsibilities

• Attend intakes and outline strategy to win the business, review with CCO

• Lead the creation of proposal decks with CCO final approval

• 360 Cross-channel marketing campaign development where applicable

• Support pitch to clients

• During RFP phase, work with CCO, creative strategy manager to build the foundation of the prospective client relationship

• With work that is won, support active project development to ensure it meets the original vision, client expectations

• Analyze wins/losses, improve agency win rates

• Insights and trend tracking to support agency’s unique positioning

• Keep abreast of technology innovations and its application for experiential marketing

• Copywriting

Client Partnership & Growth

• Present strategy and creative ideas to executive-level clients with clarity and impact.
• Build relationships with key clients, proactively offering new thinking and growth opportunities.
• Align strategies to client KPIs, ensuring measurable, business-driving results.

Thought Leadership & Innovation

• Stay ahead of tech, cultural, and media shifts that shape how audiences engage.
• Champion new methods of experiential storytelling—including AR, streaming, AI-driven personalization, and phygital integrations.
• Support the agency’s marketing efforts with thought leadership, case studies, and POVs that amplify TH’s voice in the industry.

Agency Marketing

• Support development of Agency marketing materials with the Partner, CCO
• Lead case study generation, including plan for onsite content capture
• Website updates
• Agency marketing newsletters/new business development content
• Social media content calendar
• Collaborate with Partner/CCO on agency Thought Leadership, agency positioning
• Manage award submissions

Y our Background & Expertise

Hard Skills

• 7-12 years in strategic or creative roles across experiential marketing, brand strategy, or integrated marketing.
• Proven experience in campaign development, from pitch through execution, including pop-ups, tours, influencer events, conferences, and stunts.
• Strong writing and narrative-building abilities, able to clearly connect ideas to business and brand goals.
• Deep understanding of 360 marketing, including social strategy, influencer integration, digital platforms, and content ecosystems.
• Fluent in google Slides, and comfortable using collaboration tools (Miro, Notion, Figma, etc.).

Soft Skills

• Inspiring communicator who can lead cross-functional teams and build client trust.
• Curious, culturally in-tune, and always scanning for what's next.
• Balanced thinker, creative and analytical, fast-paced yet detail-oriented.

How You Lead

• Visionary Mindset: You push boundaries and don’t settle for predictable ideas.
• Collaborative by Nature: You lead with empathy and bring teams together around a shared vision.
• Detail-Obsessed, Big-Picture Thinker: You know when to zoom in and when to zoom out.
• Culture Builder: You help shape a workplace people want to be part of,diverse, kind, driven, and open.

Perks, Benefits & Compensation

• Competitive salary commensurate with experience and leadership level
• Annual bonus tied to performance
• Comprehensive healthcare: medical, dental, vision
• 401(k) with employer contribution after 1 year
• Generous PTO: vacation, sick days, holidays, comp time
• Remote-first with flexible hybrid options in NYC/LA/Miami
• Creative, mission-driven team culture with high visibility and impact

Ready to Build the Future of Experiential?

This is your opportunity to help shape how brands connect with the world. If you're a strategic thinker who thrives at the intersection of creativity and cultural relevance, we want to hear from you.