Performance Marketing Specialist

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Meta, Google, TikTok, and Snapchat.
• Monitor campaign performance and optimize targeting, bidding strategies, and audience segmentation to improve CPA, CPL, and ROAS.
• Track and analyze campaign performance using Google Analytics 4 (GA4), Pixels, and UTM parameters.
• Conduct A/B testing for advertising creatives, audiences, and placements to improve campaign effectiveness.
• Monitor daily advertising spend and ensure campaigns remain within approved budget allocations.
• Collaborate with Design and Content teams to develop and optimize advertising creatives based on campaign performance.
• Coordinate with Data and Technology teams to ensure accurate conversion tracking and attribution.
• Work closely with Sales teams to monitor lead quality and identify opportunities for improvement.
• Prepare weekly and monthly performance reports, highlighting key metrics, trends, challenges, and optimization recommendations.
• Monitor advertising account status, campaign approvals, and technical issues to ensure campaign continuity.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
• 2–3 years of experience in Performance Marketing, Digital Marketing, or Paid Media.
• Hands-on experience managing paid campaigns across Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads.
• Good understanding of performance marketing KPIs, including CPA, CPL, ROAS, CTR, and conversion rates.
• Experience with Google Analytics 4 (GA4), Pixel tracking, and UTM parameters.
• Strong analytical skills with the ability to interpret campaign data and recommend improvements.
• Experience with Excel or Google Sheets for reporting and performance analysis.
• Strong communication and coordination skills.
• Good command of both Arabic and English.