Marketing & Communications Manager/Technical Writer

Job Description

Marketing & Communications Manager/Technical Writer

Our company provides full-service management to trade and professional associations, as well as specialized services including non-profit financial management and event coordination. We are seeking a full-time Marketing & Communications Manager/Technical Writer to support our client, the Asphalt Roofing Manufacturers Association (ARMA). Tasks included in the successful management of this assignment will encompass, but not be limited to, the description that follows.

Primary Responsibilities :

• Develop and distribute content in alignment with the strategic plan.
• Technical writing; produce technically driven articles and collateral; content development, copywriting, editorial review and proofreading.
• Manage strategic communications and execute distribution plans.
• Coordinate print and digital manuals and publications; layout, content, copy and distribution. Maintain and track copyright permissions.
• Maintain technical documents and promote resources across multiple channels.
• Develop powerful messaging and brand consistency across all communications platforms, including website, emails, videos, newsletters, campaign collateral, reports, and social media.
• Assist in the creation, design, and maintenance of client’s website and online presence.
• Setup and maintain Google Analytics accounts for all websites.
• Implement SEO & AEO programs.
• Social Media monitoring, posting, and analysis for company and all clients. Including but not limited to:
  • Manage and update client social media accounts, including Facebook, LinkedIn, X, Instagram, and YouTube. Content Development, Curating, and Topic Library. Create new social media accounts and/or gain ownership of existing accounts for clients.
  • Work with client, committees and technical team to develop and/or edit social media strategy/policy.
  • Build monthly editorial calendars and content repositories.
  • Curate imagery that compliments and further expands messaging.
  • Post relevant updates, reminders, and items of interest to social media outlets.
  • Respond to comments and inquiries received through social media and/or refer questions to appropriate staff members.
  • Develop and report on activity metrics for each social media account monthly. Convert metrics to trending analysis.
• Manage e-blast campaigns, email distribution, and CRM maintenance.
• Writing/distributing press releases and client articles on a consistent basis.
• Write and place industry articles for clients within trade publications.
• Media outreach: canvas media connections, develop relationships, acquire media placement, track and report communications activity.
• Manage assigned committee needs and execute monthly MarComm initiatives.
• Oversee the governance and monthly Strategic Communications Committee meetings.
• Provide reports and present to Client and Executive Team upon request.
• Attend & travel to a minimum of 4 in-person meetings/ conferences.
• Attend and develop content at industry events such as the International Roofing Expo annually.
• Manage, promote and execute Awards Program annually.
• Build, implement, and monitor digital marketing campaigns.
• Develop and implement communications strategies specific to a variety of audiences.
• Research/employ new communications/marketing technologies.
• Design marketing materials. Including but not limited to:
  • Creating, sizing, and pulling art elements such as templates, e-blasts, photos, web graphics, videos and digital creative.
  • Developing ads, brochures, flyers, signage, logos, digital graphics, collateral, animated posts, video, publications, etc.
• Manage quarterly website review for broken links and out-of-date information.
• Perform additional duties as assigned by Supervisor.

Minimum Qualifications:

• Bachelor’s degree in Communications, Marketing, or related field preferred.
• Experience using HTML/updating websites/managing CMS websites (specifically WordPress & YM).
• Proficiency in Microsoft Office Suite, including Outlook, Word, and Excel.
• Proficiency in using various social media platforms and social media management tools, including Facebook, LinkedIn, X, Instagram, and Hootsuite.
• Experience with email distribution platforms such as Constant Contact, Marketo, SurveyMonkey, and MailChimp.
• Experience designing/sending/overseeing e-mail newsletters/announcements.
• Experience/ability to write newsletter/trade magazine articles/press releases.
• High degree of organizational skills and attention to detail.
• Excellent verbal and written communication skills.
• Exceptional customer service attitude. Possess a positive team-player attitude.
• Ability to manage multiple projects at once and move projects ahead efficiently in a deadline-driven environment.
• Technical competency in WordPress, Adobe Photoshop, Canva, Google Analytics, HTML, JotForm, and database management.
• Demonstrated ability in technical writing and content creation.
• Experience/ability to write newsletter/trade magazine articles/press releases.
• Experience in media relations.
• Excellent editing and proofreading skills.
• Ability to analyze data to impact change.

Travel – attend client conferences and industry events (approximately 4-6 times/year).

Job Location – this is predominantly a telecommuting position.

About the Company :

Stringfellow Management Group is now an Etherio Company. At Etherio, we have a purpose that drives all we do: We create meaningful partnerships, experiences, and connections that fuel growth and accelerate success for our clients and those they impact. Every day, we deliver creative, customer-focused solutions for our corporate and association clients - one meeting, event, or membership experience at a time. We recognize that to deliver that experience for our clients, we have to deliver it for our own team members as well. Whether you work in one of our offices or virtually, we're committed to supporting your learning and growth by providing opportunities for partnerships, experiences and connections that will accelerate your own success. Together we live out our core values, celebrate each other’s wins, learn lessons from our failures, and pursue excellence together.

Benefits include:

• Medical, dental, vision, and more.
• 401(k) with matching.
• Generous paid time off.
• Flexible and hybrid work schedules.

Our approach has earned us many industry awards over our 30+ year history, including 18 consecutive years on the CMI 25 – North America’s Top 25 Meeting & Incentive Companies.

Etherio Association Management is proudly Accredited by the Association Management Company Institute – a non-profit trade organization focused on advancing professionalism and high standards for association management companies.

Join us at Etherio and become part of a team where your work has purpose, your growth is championed, and your results are rewarded. If you're excited to help shape exceptional experiences and build lasting connections, we’d love to meet you.

Etherio is committed to embracing diversity and inclusion in our hiring practices and in experiences as team members. Etherio is an equal opportunity employer. We believe that the most effective way to invite and retain a diverse workforce is to build an enduring culture of inclusion and belonging. The Firm does not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact hr@etherio.com .

Applying for this position:

Please provide a cover letter describing your interest in this position, as part of your application.

Requests for portfolio or writing samples may be made as part of the interview process.

Salary Range: $70,000 - $78,000 Dependent upon experience