Paid Media Operations Specialist, RYNO

Who We Are

RYNO Strategic Solutions is an innovative, full-service digital marketing company with 200+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.

Our Mission

We Exist to Grow Your Business...PERIOD.

Our Values

• We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
• We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
• We take ACCOUNTABILIT Y for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
• We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.
• OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time.

Summary of Position:

We're looking for a talented Paid Media Operations Specialist to join our team! This position will be responsible for new paid media client launches, launching existing paid media clients onto new platforms, and supporting other paid media team member initiatives. You will also be responsible for collaborating with the Paid Media Operations Supervisor and Director of Paid Media to establish and continually re-evaluate campaign launch templates to ensure the business is always leveraging best practices and strategies most likely to provide results that meet and exceed client expectations.

Position Responsibilities:

• Onboard and offboard paid media clients: Launch new clients onto all contracted platforms using established templates, customizing as needed based on client intake. Launch existing clients onto newly contracted platforms. Offboard canceled clients, ensuring campaign/access deactivation and cross-departmental notification.

• Collaborate for campaign success: Work with the web team to establish proper tracking for all new platforms. Partner with Paid Media Analysts/Strategists and Client Success Managers to align on client goals and evaluate/challenge paid media strategies. Collaborate with the Paid Media Operations Supervisor and Director of Paid Media to address inconsistencies or areas for improvement.

• Support team initiatives: Facilitate and support cross-team initiatives, such as multi-account campaign restructurings or promotions.

• Develop and improve campaign launch processes: Provide thought leadership on building/maintaining best-practice campaign launch templates. Cross-train paid media team members on platform/campaign launches and tracking implementation to support overflow or backfill needs.

• Maintain campaign quality and expertise: Continually audit accounts for best practices, providing constructive feedback and adjustments to the team. Build and deliver ongoing training for Paid Media Analysts/Strategists and Client Success Managers. Stay up-to-date on paid media best practices, tools, and industry trends.

• Other duties as assigned by management

Position Requirements:

• 1 - 2 years of experience in Paid Media, preferrable within a fast-paced marketing agency setting
• Expertise in Google Ads, Microsoft Ads, and Meta Ads
• Hands-on experience in ad management tools and performance-driven campaigns required
• Experience in developing performance presentations, A/B and multivariate testing, and data analysis to drive measurable results
• Strong attention to detail, organizational and time management abilities
• Adept at managing multiple projects simultaneously in a fast-paced and high-volume environment with conflicting priorities
• Excellent communication skills, both internally and externally
• Proficiency in Microsoft Excel
• Ability to work independently and collaboratively