Senior Member Marketing Manager

Who we are

Founded in 1999 and headquartered in Central Ohio, we’re a privately-owned, independent healthcare navigation organization. We believe that no one should have to navigate the cost and complexity of healthcare alone, and we’re on a mission to make healthcare simpler and more effective for our millions of members. Our big-hearted, tech-savvy team fights to ensure that our members get the care they need, when they need it, at the most affordable cost – that’s why we call ourselves Healthcare Warriors®.

We’re committed to building diverse and inclusive teams – more than 2,000 of us and counting – so if you’re excited about this position, we encourage you to apply – even if your experience doesn’t match every requirement.

About the Role

The Senior Member Marketing Manager leads member marketing strategy, innovation, and execution across client programs. This role serves as a strategic advisor to both clients and internal teams, translating market trends, client needs, member behavior, and business priorities into effective engagement strategies that drive measurable outcomes.

The ideal candidate is a strategic marketer and strong operator who can seamlessly move between client engagement, market analysis, campaign planning, and execution oversight.

Key Responsibilities

Strategy, Insights & Innovation

• Develop and evolve member marketing strategies that align with client objectives, market expectations, and member needs
• Monitor market trends, client feedback, member engagement patterns, and emerging communication practices across healthcare, benefits, and B2B2C marketing
• Translate market intelligence and client insights into actionable recommendations, campaign strategies, messaging approaches, and channel plans
• Identify opportunities to enhance member marketing through personalization, journey-based communications, and innovative campaign concepts
• Create strategic points of view, playbooks, presentations, and guidance materials for clients and internal teams

Client-Facing Advisory & Partnership

• Serve as a strategic member marketing advisor to clients and client-facing teams
• Partner directly with clients to understand business goals, member populations, communication challenges, and success metrics
• Lead client discussions related to marketing strategy, campaign planning, best practices, and program optimization
• Translate client needs into effective marketing strategies, project briefs, and execution plans
• Balance consultative partnership with operational execution by setting realistic expectations and timelines

Product Definition & Operationalization

• Collaborate with Product, Client Success, Implementation, Marketing, Legal, and Operations teams to define and scale member marketing strategies
• Maintain a strong understanding of product capabilities, roadmap priorities, member experience considerations, and market expectations
• Define communication strategies for new products, features, and program enhancements across multiple channels
• Lead the development of messaging frameworks, communication journeys, campaign templates, and enablement materials
• Standardize tools, resources, and processes where appropriate while allowing flexibility for client-specific needs

What You'll Bring

Experience & Industry Knowledge

• 5+ years of experience in marketing communications, member marketing, customer engagement, lifecycle marketing, or account-based marketing
• Demonstrated success developing and executing B2B2C marketing or communication programs
• Proven experience working directly with clients, business partners, or external stakeholders in a consultative role
• Experience within healthcare, employee benefits, health plans, digital health, navigation services, or care advocacy strongly preferred

Core Skills & Competencies

• Strong ability to translate business goals and audience insights into effective marketing strategies and execution plans
• Excellent written and verbal communication skills, including the ability to create presentations and client-ready materials
• Strong project management capabilities, including managing timelines, priorities, stakeholders, and workflow processes
• Experience collaborating across cross-functional teams, including Product, Legal, Operations, and Client Success
• Ability to analyze campaign performance, synthesize feedback, and recommend actionable improvements
• High level of organization, ownership, sound judgment, accountability, and attention to detail

Technical & Tools Proficiency

• Experience using marketing, CRM, project management, reporting, and workflow management tools
• Strong proficiency with Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint
• Experience using collaboration and video conferencing tools such as Microsoft Teams and Zoom

--

#LI-CH1

#LI-Remote