Director, Product Marketing

Hybrid (Morristown, NJ) OR Remote (US)

TL;DR

Own product marketing at PerformLine. You’ll set positioning and messaging for our full product portfolio, lead our biggest launches, and build the enablement engine that helps clients adopt and Sales win. This is a player-coach role: you’ll start hands-on and build the function as we grow, beginning with our next-generation platform launch in 2027.

WHY THIS ROLE

• Own the function: you’re our first dedicated product marketer, with a path to build the team
• A launch that matters: lead our 2027 next-generation platform release from early client previews through GA
• A seat at the product table: shape roadmap, pricing, and packaging

WHAT YOU’LL DO

Strategize

• Own product marketing strategy across our portfolio, including a unified messaging framework that connects every product to one platform story
• Define and refine ideal customer profiles, buyer personas, and segment-level value propositions for existing clients and net-new prospects
• Partner with product leadership on roadmap priorities, pricing, and packaging, bringing market and customer evidence to every decision

Launch

• Lead tier-1 launches end to end, starting with our next-generation platform
• Own client rollout and migration programs with Client Success, driving adoption and expansion across our existing base
• Set the launch tiering and GTM process the rest of the company runs on

Enable

• Build and own the sales enablement engine: pitch narratives, battlecards, decks, demo scripts, objection handling, and training reps actually use
• Develop sales plays and use cases that show how clients adopt and realize value
• Measure enablement impact through win rates, deal velocity, and field adoption

Engage

• Run a recurring win/loss and competitive intelligence program that informs messaging, sales, and roadmap
• Engage directly with clients, prospects, and our Client Advisory Board to shape messaging and product direction
• Build analyst relations and support thought leadership with outside partners and agencies
• Represent PerformLine at client meetings, industry events, and with leadership

Build

• Build the product marketing function, including scoping and hiring future team members
• Manage outside consultants and agencies on product campaigns and content
• Use AI tools (Claude, etc.) to speed up research, content, and competitive analysis

WHO YOU ARE

• Deep experience in product marketing, solutions marketing, or outbound product management at B2B SaaS companies, including owning product marketing strategy for a product line or portfolio
• A track record of leading major launches and building messaging frameworks, not just contributing to them
• You’ve built or scaled a product marketing function; people management experience strongly preferred
• You’ve rolled products out to existing clients and positioned them for net-new prospects
• Demonstrated success building sales enablement that the field adopts, tied to measurable results
• A history of influencing roadmap, pricing, or packaging decisions alongside product leadership
• Comfort with rapid growth: you’ve operated inside a scaling product before, navigating shifting priorities and ambiguity
• A strategist who still loves doing the work: you can set the direction and write the battlecard
• Strong storyteller who turns complex topics into clear, compelling narratives
• Customer-first, with a bias toward direct engagement and fast iteration
• Background in regulated industries, compliance, fintech, or financial services strongly preferred

ABOUT PERFORMLINE

PerformLine is a leading provider of multi-channel marketing compliance technology for enterprises in highly regulated industries. Our platform supports pre-publication review of marketing assets and post-publication monitoring across web, social and email. It helps organizations manage risk, stay compliant, and protect their brands at scale. We’re headquartered in Morristown, NJ, and serve clients across financial services and other regulated markets.

Mission: Our mission is to empower compliance leaders with the technology and knowledge to ensure their organization and partners provide transparent and accurate information to consumers across any channel.

Come as you are. We are an equal opportunity workplace celebrating diversity and committed to creating an inclusive and equitable experience for all.

WHAT WE OFFER

• Estimated base salary range $120,000 - $160,000 plus annual discretionary bonus.

• Exact compensation for this role depends on experience, skills, internal equity, market data and location.

• Benefits package

PerformLine participates in E-Verify

This role requires work authorization without employer sponsorship