Performance Creative Strategist for US-based company (Remote)

Paired is a global recruiting agency that connects talented professionals with remote opportunities at companies around the world. Our mission is to help people find great jobs, wherever they are.

Paired is a global recruiting agency that connects talented professionals with remote opportunities at companies around the world. Our mission is to help people find great jobs, wherever they are.

About Our Client

Our client is a fast-growing e-commerce brand in the action sports and camera-mounting space. Its products help riders and athletes capture footage across motorcycle, motocross, mountain biking, cycling, snow sports, automotive, and other action sports.

Paid social is a major driver of the brand’s growth, and creative is one of its biggest opportunities to improve performance.

About Our Client

We’re looking for a Performance Creative Strategist to own the strategy behind paid social creative across Meta and other performance channels. You’ll use performance data, customer research, and clear hypotheses to decide what the team should produce next—and why.

You’ll build a steady pipeline of new concepts, turn insights into actionable briefs, and help the team identify and scale winning creative. This role focuses on performance creative strategy. It does not involve managing social media or buying media, and it goes beyond making content look good.

Responsibilities

• Own the creative strategy for paid social across Meta and other performance channels.
• Maintain a consistent pipeline of new concepts and variations for testing.
• Review creative performance to identify winning hooks, formats, angles, products, audiences, and offers—and translate those findings into clear next steps.
• Write detailed briefs for video ads, static ads, UGC, founder-led content, and product demos.
• Develop hooks, scripts, headlines, calls to action, and messaging angles.
• Collaborate with creators, video editors, designers, media buyers, and the founder to bring concepts to life.
• Research customers, reviews, support conversations, competitors, trends, and adjacent markets to uncover creative insights.
• Structure tests so the team can clearly understand what changed, why it changed, and what was learned.
• Monitor creative fatigue and plan replacements before performance declines.
• Adapt winning concepts across products, formats, audiences, and markets.
• Keep concepts accurate to the products and on brand while moving the creative roadmap forward.

Requirements

• Experience developing creative strategy for a performance-driven e-commerce brand or agency. This is the core requirement.

• Strong understanding of Meta advertising and direct-response creative.

• Ability to interpret ad performance data and use it to make creative decisions, not just produce reports.

• Understanding of hooks, awareness levels, customer objections, offers, positioning, and purchase motivation.

• Ability to distinguish a genuinely new concept from a minor visual variation.

• Experience writing briefs, hooks, scripts, and ad concepts, and collaborating with creators, editors, designers, or media buyers.

• Comfort giving clear, specific feedback and receiving direct feedback in return.

• Strong organization across multiple products, audiences, and tests.

• Strong written and spoken English.

• Experience in action sports, motorcycles, cycling, cameras, or enthusiast products is a plus, but not required.

What Success Looks Like

• The creative team knows what to produce next and why.
• New concepts are ready before the pipeline runs dry, and briefs are clear enough to execute without unnecessary back-and-forth.
• Creative decisions are backed by data, customer research, or a clear hypothesis.
• Winning concepts are identified, analysed, and expanded quickly.
• Failed tests still provide useful insights.
• The number of profitable, scalable creatives increases over time.
• Products are represented accurately, without misleading claims.
• Creative output becomes more consistent without losing quality.

Benefits

• Competitive salary (USD)
• Work From Home
• Flexible hours