What this role actually asks for
Extracted by RemoteHuntMust have
- •Own paid social creative strategy for DTC brand
- •Analyze creative performance data (CPA, CTR, ROAS)
- •Develop new creative concepts, scripts, and briefs
- •Build structured creative testing and iteration roadmaps
- •Direct video editors, designers, and other creatives
- •Strong copywriting skills
- •Fluent professional English
Nice to have
- •Experience in fashion, jewelry, beauty, wellness, apparel
- •Experience with AI creative tools
Tools and technologies
Meta Ads
The full posting
About the Role
This is a high-impact position with substantial ownership. You’ll have access to meaningful ad spend, fast feedback loops, and direct communication with the founders. The goal is not simply to produce more creatives, but to build a repeatable system that consistently finds and scales winning concepts while improving the speed and quality of creative production. The role is fully remote within Europe and requires good overlap with CET working hours.
What You'll Do
- Own the overall performance creative strategy for Meta Ads
- Analyse creative performance across metrics such as CPA, CTR, CVR, ROAS and hook rate
- Identify winning hooks, angles, formats, messages and audience insights
- Develop new creative concepts, scripts, ad copy and detailed briefs
- Build structured creative testing and iteration roadmaps
- Research competitors, customer pain points and market trends
- Direct video editors, designers and other creatives
- Review creative output and provide clear, performance-driven feedback
- Turn campaign data into actionable creative decisions
- Improve creative workflows, documentation and production systems
- Help build and lead the internal creative team
- Work closely with the founders and performance marketing side of the business
What We're Looking For
- Strong experience in DTC / e-commerce
- Meaningful in-house / brand-side experience
- Hands-on experience developing creative for Meta Ads
- Experience working with meaningful paid social budgets and high creative volume
- Strong understanding of direct-response advertising and consumer psychology
- Excellent ability to develop hooks, angles, concepts, scripts and briefs
- Strong analytical skills and confidence working with performance data
- Experience with structured creative testing and rapid iteration
- Experience directing or managing designers, video editors, creators or other creative team members
- Strong copywriting skills
- Fluent professional English
- Comfortable working autonomously in a lean, fast-moving company
- Experience in fashion, jewelry, beauty, wellness, apparel or other visually driven consumer brands is highly relevant.
- Experience with AI creative tools and AI-assisted production workflows is a strong plus.
Is this one actually worth your time?
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