Head of PR

SILVIA TCHERASSI Head of PR At Silvia Tcherassi we are seeking a Head of Public Relations to lead the brand’s communications strategy and strengthen its presence across global media, events, and key industry relationships. RESPONSIBILITIES

• Develop and execute the global PR and communications strategy aligned with brand objectives.
• Build and maintain relationships with top fashion, luxury, and lifestyle media outlets.
• Lead press initiatives, including interviews, features, and editorials.
• Oversee product launch coverage, fashion shows, and key brand events.
• Manage influencer and ambassador partnerships, including gifting and performance tracking.
• Coordinate media events and press activations to strengthen brand visibility.
• Ensure seamless collaboration with creative, marketing, and sales teams.
• Supervise preparation and distribution of press releases, media kits, and lookbooks.
• Monitor and report on media coverage, PR performance, and social impact.
• Manage PR budgets, ensuring strategic allocation of resources. KEY ATTRIBUTES
• Deep understanding of luxury brand storytelling and positioning.
• Strategic thinker with a creative and proactive mindset.
• Detail-oriented, polished, and highly professional in all communications.
• Passionate about fashion, culture, and innovation. REQUIREMENTS
• Bachelor’s degree in Communications, Public Relations, Marketing, or related field.
• 5+ years of experience in PR within the fashion or luxury sector.
• Established network of media and influencer contacts in fashion, lifestyle, and luxury markets.
• Exceptional writing, communication, and presentation skills.
• Strong organizational and project management abilities.
• Proficiency in English, Spanish; additional languages (Italian or French) are a plus.