Ads Strategist - Marketing Industry

Role: Paid Social Specialist (Meta Ads Specialist) Hours: Monday - Friday. 9AM - 5PM CST Location: Remote (Philippines / Latin America/ Eastern Europe) USD Salary: $1,800–$2,800 USD per month (negotiable based on experience)

We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It's essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively.

Key Responsibilities

Campaign Development and Management: Develop and manage advertising campaigns using Facebook Ads Manager. Manage 20+ ad accounts, ensuring optimal structure and performance. Create compelling ad creatives, including copywriting and image selection.

Performance Analysis: Analyze performance data to drive campaign improvements. Present detailed campaign performance reports to clients. Provide data-driven recommendations for optimizing campaign performance.

Client Collaboration: Collaborate with clients to align campaign goals, audiences, and budgets. Ensure quality assurance for ads, targeting accuracy, and correct landing page links. Boost organic content on client pages.

Meta Pixels Implementation: Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM). Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies. Define and set up custom conversions to track specific user actions that align with business goals.

Custom Audiences and Lists: Develop and manage custom audiences based on pixel data for targeted marketing campaigns. Use pixel data to create and update client lists for personalized advertising strategies.

Staying Updated: Stay updated with Meta's advertising practices and updates. Implement new strategies and tools as they become available to enhance tracking and marketing capabilities.

Internal Collaboration: Collaborate internally with the marketing and development teams to ensure seamless integration and operation of Meta Pixels and ad campaigns. Work closely with the creative team for ad creatives development.

Required Skills & Experience

• 3-4 years in Facebook advertising campaign management.
• Expertise in Facebook Ads Manager and Meta Business Suite.
• Experience with Meta Ads Manager for multiple clients.
• Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics.
• Strong project management and attention to detail.
• Analytical skills for data-driven campaign recommendations.
• Excellent communication skills for effective client interactions.
• Experience in running video ads.
• Familiarity with other digital marketing channels (e.g., Google Ads) is a plus.

Additional Skills

• Media buying, planning, and creative strategy on Meta platforms.
• Proficiency in HubSpot or similar CRMs.
• Knowledge of Asana or similar project management software.
• Experience with Canva for creative development.
• Copywriting and editing skills.

What You'll Get

Remote Work: Work from anywhere—our team is global, and we value work-life balance.

Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.

Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

What Else Should You Know

As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement . This ensures a respectful and professional experience for everyone involved.