Demand Generation Manager (LATAM, Remote)

We're hiring a Demand Generation Manager to own marketing-sourced pipeline for a fast-growing fintech software company from San Francisco, CA. You'll lead account-based marketing, paid media and events, and report one pipeline number that Sales and Marketing both trust.

What you'll do

• Own the marketing-sourced pipeline number and a funnel definition agreed with Sales
• Run account-based marketing against a defined target list, measured on qualified meetings booked
• Allocate paid budget across channels by cost per outcome
• Plan and run the annual event and webinar program, remotely
• Lead the demand team and hold agencies to written KPIs
• Use AI tooling across research, personalization, content and campaign analysis

You may be a fit if

• You have 8+ years in B2B demand generation, including at least 4 years marketing to the US market
• You've owned demand generation through a growth stage of roughly $2M to $3M to $10M+ ARR
• You've personally carried a marketing-sourced pipeline target and reported it to leadership
• You've run account-based demand against a finite list with a meeting or demo target
• You've owned a B2B paid budget with cost-per-outcome accountability, and you're effective with a focused budget
• You've owned a B2B conference and event portfolio with a budget and pipeline target
• You have cross-sell or expansion demand experience
• You use AI tooling routinely and can show what you shipped with it
• You've managed at least 2 direct reports for 2+ years and held an agency to KPIs
• You're fluent in English, spoken and written: you'll present on webinars and write copy
• You've marketed a considered, multi-stakeholder B2B purchase with a long sales cycle
• You have a stable track record, with tenures of 18 months or more

Nice to have

• Experience building agent or automation workflows for marketing
• Answer-engine optimization (AEO) experience
• Experience running AI-platform ad channels as a paid channel
• Fintech experience (a bonus, never a requirement)
• A network among industry conferences, associations and trade media
• Experience with EOS, OKRs or a similar scorecard-driven cadence
• HubSpot depth and ABM tooling
• Experience standing up a customer advisory board or council

What we offer

• Full-time, fully remote role, no travel required
• Competitive compensation with a bonus
• Real authority over channel mix and budget
• Direct work with marketing leadership in a small team