Technical Product Manager

Who We Are

Goodway Group is one of AdAge's 2026's BEST PLACES TO WORK ! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

Role Overview

As a Product Manager, you will help define and deliver Goodway’s data, AI, digital marketing, and internal business products across Goodway’s build-and-buy technology ecosystem. This role combines strategic product thinking with hands-on execution and partners closely with Engineering, Data Science, Analytics, AI Enablement, Client Services, Sales, and senior leadership.

You will own one or more product areas from discovery through launch and ongoing improvement. You will translate customer and business needs into clear product strategies, roadmaps, and requirements while helping technical teams deliver scalable, high-quality solutions.

This includes internally developed products, user interfaces, automated workflows, data solutions, integrations, and external platforms that support CRM, media planning, audience activation, programmatic marketing, campaign execution, measurement, and optimization.

Goodway is continuing to evolve GOES™, its AI-native decision intelligence platform, including capabilities across data management, performance reporting, forecasting, scenario planning, customer and audience intelligence, measurement, optimization, and AI-enabled workflows.

What You Will Do

• Own and evolve the roadmap for one or more technical product areas in partnership with Product and Technology leadership.
• Develop a deep understanding of customer, user, and business needs through research, stakeholder interviews, customer conversations, usage data, and feedback.
• Develop a working understanding of the platforms, data sources, and workflows that support Goodway’s marketing and advertising operations, including CRM, media planning, audience activation, programmatic buying, campaign execution, reporting, measurement, and optimization.
• Translate business goals and user problems into product strategies, priorities, success measures, and delivery plans.
• Prioritize initiatives based on customer value, business impact, technical feasibility, risk, and organizational capacity.
• Lead the product lifecycle from discovery and definition through development, launch, and continuous improvement.
• Write clear product requirements, user stories, acceptance criteria, process flows, and supporting documentation.
• Partner with engineering and technical leaders to define scalable solutions, clarify tradeoffs, and manage dependencies.
• Break complex initiatives into incremental, testable releases that deliver value while supporting the long-term product vision.
• Facilitate relevant delivery activities, including backlog refinement, sprint planning, demos, and retrospectives.
• Proactively manage risks, blockers, assumptions, and cross-functional dependencies.
• Serve as a product advocate and subject-matter expert for your product area.
• Partner with clients and internal users to validate concepts, gather feedback, and support adoption.
• Collaborate with Sales, Marketing, and Client Services to communicate product value and support go-to-market efforts.
• Define product goals and success metrics, and use analytics, feedback, experimentation, and business data to evaluate outcomes.
• Communicate product progress, decisions, tradeoffs, and results clearly to stakeholders and leadership.
• Understand how campaign, audience, media, placement, spend, pacing, performance, and measurement data flows across systems and informs product decisions.

What You Bring

• 6+ years of experience in technical product management, product management, technology consulting, software development, data, analytics, or a related field.
• Experience taking technology products or complex capabilities from discovery through launch and ongoing iteration.
• Experience working in a technology ecosystem that includes internally built products, third-party platforms, data providers, APIs, and integrations.
• Familiarity with marketing technology and advertising platforms such as Salesforce, Placements.IO, Fluency, audience activation platforms, media planning tools, programmatic platforms, measurement systems, or similar products.
• Experience working closely with engineering, analytics, data science, or AI teams.
• Strong understanding of software development lifecycles, Agile methodologies, APIs, integrations, data systems, and cloud-based technology.
• Working knowledge of SQL and the ability to understand data models, analytical workflows, and technical tradeoffs.
• Experience defining product requirements, user stories, acceptance criteria, workflows, and release plans.
• Experience with tools such as Jira, Linear, Confluence, or similar platforms.
• Strong analytical, problem-solving, communication, facilitation, and stakeholder-management skills.
• Ability to operate effectively in a collaborative, fast-moving, and sometimes ambiguous environment.

Preferred Qualifications

• Experience in digital advertising, ad tech, marketing technology, media, commerce, or data products.
• Experience with programmatic advertising, audience data, identity, measurement, attribution, media planning, or optimization.
• Experience with data warehouses such as Snowflake, Redshift, or similar platforms.
• Experience evaluating or supporting build-versus-buy decisions across marketing technology, data, analytics, and workflow solutions.
• Experience with analytics and product measurement tools such as Sigma, Tableau, Looker, Mixpanel, Amplitude, or Google Analytics.
• Experience with AI/ML products, generative AI, LLMs, agentic systems, or intelligent automation.
• Experience supporting API partnerships, third-party integrations, or data provider relationships.

Success in This Role

Success means creating clarity in complex problem spaces, aligning teams around high-value opportunities, and helping deliver products that are useful, scalable, and measurable. You will be successful when customers and internal users adopt Goodway’s products, engineering teams have the context they need to execute effectively, and the roadmap produces meaningful business outcomes.

Check us out at www.goodwaygroup.com to learn more!

If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone , regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.