Personal Brand Manager

About the Role

We are seeking an innovative, data-backed Digital Growth & Content Strategist to oversee and expand a multi-channel online footprint. In this role, you will lead end-to-end digital media initiatives—from concept through execution—combining strategic vision with hands-on production. The ideal candidate thrives at the intersection of creative storytelling, modern content technology, and performance analysis, driving audience expansion and deepening brand affinity across established and emerging channels.

Job Responsibilities

Social Media & Content Strategy:

• Develop and manage a consistent content calendar for LinkedIn and Instagram, aligning content with brand messaging and lead generation goals.
• Turn completed projects, services, and business capabilities into engaging social posts, case studies, website content, and visual assets.

Search Engine Optimization (SEO):

• Manage and optimize the Google Business Profile to improve local search visibility and engagement.
• Conduct SEO and keyword research to identify content opportunities, ranking improvements, and optimization needs.

Website & Landing Page Management:

• Coordinate updates to website content, landing pages, and project pages to support organic visibility and lead capture.

Prospecting & Lead Research:

• Research and qualify potential B2B prospects, including contractors, developers, property managers, architects, and other relevant decision-makers.
• Research and track relevant public and private bid opportunities, project announcements, and potential business opportunities.

Email Marketing & Prospecting:

• Support targeted email marketing campaigns for prospecting, lead acquisition, and lead nurturing.

Asset Creation:

• Create and edit digital assets using tools such as Canva and basic photo/video editing platforms.

Performance Tracking & CRM Management:

• Monitor digital marketing performance across social media, search, website, email, and lead generation activities.
• Maintain accurate lead and opportunity information within CRM and tracking systems.

Analytics & Reporting:

• Prepare concise performance reports and provide actionable insights based on campaign and channel results.
• Proactively recommend improvements to digital marketing and lead generation activities based on performance data.

Market Intelligence:

• Conduct competitor and market research to identify emerging opportunities, tactics, and digital channels.

Required Skills & Experience

Experience:

• 3+ years of professional digital marketing experience, with a strong focus on B2B lead generation.

Social Media Proficiency:

• Proven experience managing professional LinkedIn and Instagram accounts and developing content for these platforms.

SEO & Analytics Tools:

• Solid knowledge of SEO principles, Google Analytics, Google Search Console, and Google Business Profile optimization.

B2B Research:

• Experience conducting prospect research and identifying qualified B2B leads and business opportunities.

Content & Tech Stack:

• Proficiency with content creation tools such as Canva and basic photo/video editing software.
• Experience with CRM and email marketing platforms such as HubSpot, Mailchimp, Constant Contact, or similar tools.

Analytical & Communication Skills:

• Strong research and analytical skills with the ability to interpret marketing data and identify actionable improvements.
• Excellent written and verbal English communication skills, including persuasive marketing copywriting.

Self-Management:

• Strong organizational and time-management skills with the ability to manage multiple priorities independently.
• Proactive, self-directed approach and ability to work effectively in a remote environment.

Qualifications

Education:

• Bachelor’s degree in Marketing, Communications, or a related field preferred.

Technical Setup:

• Reliable internet connection and a suitable remote workspace.

Schedule:

• Monday to Friday, 8:00 AM–5:00 PM (PST).

What You'll Get

• Stable, long-term collaboration
• Clear scope of responsibilities and structured workflows
• Opportunity to learn established project management processes and technical workflows
• Opportunity to work with international teams
• Exposure to modern tools and professional processes
• Supportive and collaborative work culture
• Opportunity for skill development and career growth

What Else Should You Know

📌 Before You Apply, Please Read: At Freelance Latin America, we’re excited to connect you with meaningful remote opportunities. However, we want to be clear:

⏰ These are professional roles with set schedules defined by the client. Consistent availability is expected. You will have a set work schedule determined by the client, and you are expected to be present during those hours.

🤝 You will be part of the client’s team. You’ll follow their company guidelines, communication practices, and workflows, ensuring seamless collaboration.

📈 KPIs and goals matter. Your performance will be measured to ensure alignment with client expectations and project objectives.

🧑‍🏫 Training may be required. You might need to complete training to fully understand your role, tools, and client processes.

🎯 Commitment and responsibility are essential. We work with clients who rely on your dedication to deliver consistent, high-quality results. This is key to building trust and long-term partnerships.

🚀 Ready to grow your career with us? Apply only if you are ready to commit, learn, and take ownership of your role.