Demand Generation Manager

The Opportunity

As the Demand Generation Manager at Coursedog, you'll own driving new business into our pipeline—sitting at the center of marketing, sales, and product to build and run campaigns that generate real revenue impact. You'll partner closely with BDR, Sales, Product, Design, and Marketing to execute multi-channel demand gen strategy while staying hands-on with execution. This role is ideal for a go-getter with 4+ years of B2B marketing experience who thrives balancing strategic planning with scrappy, fast execution, enjoys owning outcomes from campaign conception through measurement, and is energized by direct visibility into pipeline and revenue results.

This position offers a competitive base salary between $100,000 - $110,000 , based on experience and qualifications. The role also includes a performance-based variable compensation component, bringing total on-target earnings (OTE) to $110,000 - $125,000 when performance objectives are achieved.

What You'll Do

• Own driving new business into the pipeline: develop demand gen strategy, identify high-impact campaigns and channels, and execute with accountability for pipeline and revenue outcomes.
• Build and run multi-channel demand gen campaigns across email, content, social, and digital advertising—measuring performance against pipeline goals and iterating based on data.
• Own paid advertising strategy and execution, including PPC/SEM, paid social, and display—managing budget allocation, bidding, targeting, and creative testing to maximize pipeline-qualified traffic and ROI.
• Partner with the BDR team on campaign strategy, targeting, and timing to maximize new engagement and qualification rates.
• Lead strategy, research, and creation for demand gen content, email, and social messaging, collaborating closely with team members to lead execution
• Develop and refine ABM strategy for key accounts, partnering with Sales to align targeting, messaging, and cadence with their priorities and sales cycles.
• Collaborate with the Product Marketing Manager and marketing team on messaging, positioning, and product news to ensure campaigns stay aligned with product direction and customer value propositions.
• Own event strategy for demand gen: help refine the event list, identify which presentation types and formats will drive the most pipeline, and partner with event marketing to align event selection with company and revenue goals.
• Use AI tools and marketing automation platforms to optimize campaign performance, personalization, and lead scoring—leveraging technology to scale impact and work smarter.
• Analyze pipeline and revenue data to guide campaign decisions, identify what's working, and continuously refine strategy and channel mix.
• Own consistent reporting and the communication of metrics to the broader team, while partnering with Marketing Operations to build dashboards and align on team/company goals.
• Take initiative across the marketing function: identify opportunities, move fast, and support teammates without waiting to be asked.

Requirements

What You'll Bring

• 4-5+ years of B2B EdTech demand generation or growth marketing experience, with hands-on expertise building and running multi-channel campaigns (email, content, social, digital advertising).
• Proven track record of generating measurable pipeline and revenue impact through demand gen campaigns.
• Strategic mindset with strong analytical skills: ability to use pipeline and revenue data to guide decisions, measure campaign performance, and optimize channel mix.
• Demonstrated experience with ABM strategy and close partnership with sales teams on key account targeting and messaging.
• Strong hands-on execution skills: comfort owning campaign creation, messaging, social content, and digital advertising—not just strategy or planning.
• Experience with marketing automation platforms and CRMs (HubSpot, Marketo, Salesforce, or similar) and ability to evaluate and implement AI tools to improve campaign effectiveness.
• Go-getter mentality: takes initiative, digs in without being asked twice, balances strategic planning with scrappy execution, and thrives in a fast-moving environment.
• Excellent cross-functional collaboration skills: proven ability to partner effectively with BDR, Sales, Product, Design, and the broader marketing team; genuinely open to feedback.
• EdTech or higher ed experience preferred.

Not sure if you should apply? Research shows that women and people from underrepresented backgrounds are less likely to apply unless they meet every qualification listed. At Coursedog, we're focused on finding the best person for the role, and that person may come from a non-traditional background. We encourage you to apply even if you don't meet every requirement — our evaluation focuses on your ability to thrive in this role and make an impact.

Benefits

About Coursedog

At Coursedog, our mission is simple but ambitious: to break down barriers to student success.

Founded by former college students who were frustrated by outdated academic systems, Coursedog was built to empower higher ed administrators to deliver exceptional educational experiences and make it easier for students to achieve their goals. Since then, we’ve grown into a platform trusted by institutions across the country.

Coursedog is the Intelligent Academic Operations Platform, empowering 400+ colleges and universities to better serve over 3.3 million students. Our platform brings together academic scheduling, curriculum and catalog management, assessment, and workflow automation — all designed to adapt to each institution’s unique needs and remove administrative roadblocks so educators can focus on helping students succeed.

We’re a remote-first, fast-growing company and a Forbes Top 500 U.S. Startup Employer, with a culture that prioritizes engagement, ownership, and impact. If you’re excited about solving meaningful problems, working with thoughtful teammates, and improving education at scale, you’ll feel right at home at Coursedog.

Working at Coursedog

Healthcare, Dental & Vision

We follow a fixed contribution model to promote equity and transparency. Every employee receives the same annual dollar amount to apply toward medical, dental, and vision coverage. This approach gives you the flexibility to choose the plan that best fits your needs, whether that is a base-level option or more comprehensive coverage.

Depending on the selected coverage level, the company covers:

• Employee-only coverage: 99% to 65% of monthly premiums
• Employee plus dependents: 77% to 50% of monthly premiums

We partner with Aetna and Guardian, and offer access to best-in-class wellness and support programs, including:

• Spring Health (mental health support)
• XP Health (vision benefits)
• Carrot Fertility (family planning support)
• One Medical (primary care)

We also support pre-tax savings through Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

Retirement Planning

To support long-term financial health, we offer a Safe Harbor 401(k) plan from day one of employment. Coursedog provides a 4% employer match on your total compensation (subject to federal limits) each pay period for employees contributing to a tax-advantaged retirement account.

Paid Time Off

We trust our employees to manage their time responsibly. That’s why we offer an unlimited Paid Time Off policy — because flexibility and balance are critical for sustained excellence and personal well-being.

Remote-First Since Inception

We were built for distributed work. Our culture emphasizes flexibility over rigidity, outcomes over hours, and transparency over gatekeeping. We are committed to being a remote-first organization indefinitely, empowering you to work where and how you thrive best.

Equity

As a valued contributor to our collective success, you’ll participate in the upside. All employees are granted equity in the company aligned to your role and tenure. Equity grants are reviewed and adjusted with promotions to reflect your evolving impact.

Paid Parental Leave

Coursedog supports all parents regardless of gender, family structure, or how you became a parent. All parents receive up to 6 weeks of Paid Bonding Leave at 100% of base pay following the birth, adoption, or foster placement of a child. Birthing parents receive an additional 6 weeks of Paid Medical Recovery Leave at 100% of base pay to support physical recovery following childbirth — for a total of up to 12 weeks of fully paid leave.