Senior Digital Marketing Specialist.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives and growth targets.
• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms to generate qualified leads and increase conversions.
• Develop digital marketing campaigns that promote software products, technology solutions, and service offerings to relevant target audiences.
• Manage and optimize the company’s digital presence across social media platforms, website channels, and other online touchpoints.
• Create and oversee content strategies that communicate technical value propositions, product features, and business benefits in a clear and engaging way.
• Drive B2B lead generation activities and support the sales pipeline through targeted campaigns, landing pages, and conversion-focused marketing initiatives.
• Conduct market research, competitor analysis, audience segmentation, and keyword research to identify growth opportunities.
• Collaborate with sales and business development teams to understand customer needs, target markets, and lead quality requirements.
• Work closely with designers and content creators to produce marketing assets, campaigns, case studies, and other promotional materials.
• Monitor campaign performance using analytics tools, track KPIs, and prepare regular reports with actionable recommendations.
• Optimize marketing performance based on data, improving cost per lead, conversion rates, customer acquisition, and return on advertising spend.
• Manage SEO and SEM activities to improve search visibility, organic traffic, and website performance.
• Support email marketing, marketing automation, and lead nurturing initiatives to improve engagement and conversion throughout the customer journey.
• Manage digital marketing budgets and ensure efficient allocation of resources across channels.
• Stay updated on digital marketing trends, emerging technologies, competitor activities, and industry best practices.

Requirements

• 4–6+ years of proven experience in digital marketing, preferably within a software, SaaS, IT, technology, or B2B services company.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Strong hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising platforms.
• Solid understanding of B2B marketing, lead generation, customer acquisition, and conversion optimization.
• Experience promoting technical products, software solutions, or technology services is highly preferred.
• Strong knowledge of SEO, SEM, content marketing, email marketing, and social media strategy.
• Proficiency in Google Analytics 4, Google Tag Manager, Google Search Console, and digital reporting tools.
• Experience with CRM systems, marketing automation platforms, and lead tracking is an advantage.
• Strong analytical skills, with the ability to interpret campaign data and translate insights into actionable strategies.
• Excellent copywriting, communication, project management, and problem-solving skills.
• Ability to manage multiple campaigns, prioritize tasks, and work collaboratively across teams.
• Good command of written and spoken English.

Benefits

• Competitive compensation package.
• Opportunities for professional growth and development.
• A collaborative, technology-focused work environment.
• The opportunity to contribute directly to digital growth and business expansion.