Technical Product Marketing Manager, AI & Data

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused team that values ownership, technical excellence, and building software that solves real problems. Our teams work closely across product, engineering, customer success, sales, and company leadership to bring new capabilities to market and continuously improve the platform.

At Bask, product marketing plays an important role in connecting what we build with the businesses that use it. We value clear communication, a strong understanding of our customers, and the ability to turn complex product capabilities into practical value.

About the Role

We're looking for a Technical Product Marketing Manager, AI & Data to develop product positioning, execute go-to-market initiatives, and help customers understand Bask Health's AI-enabled capabilities, data intelligence tools, and technical platform features.

Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform connects patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

As a Technical Product Marketing Manager, you'll help translate complex AI and data functionality into clear, accurate messaging that communicates what our products do and how customers can use them.

You'll work closely with product managers, software engineers, AI engineers, data stakeholders, sales, customer success, and company leadership to develop customer-facing product communications.

This role requires someone who is comfortable learning technical software, asking detailed questions, and understanding how product features work beyond their marketing descriptions.

You'll develop messaging for AI-enabled experiences, data intelligence capabilities, analytics tools, workflow automation, and related platform functionality.

You'll help prospective and existing customers understand how these tools can support business operations, improve access to information, and simplify repetitive workflows.

You'll also support positioning for new AI and data features as they are developed and introduced to customers.

A major part of this role will involve communicating technical product value without overstating what AI systems can reliably accomplish.

You'll collaborate with engineers and product teams to understand feature functionality, supported use cases, technical requirements, and limitations.

You'll help explain how AI-enabled tools work, what customers should expect from them, and where human review or additional verification may be necessary.

You'll conduct customer research to understand how businesses evaluate AI-powered software and data products.

You'll explore customer concerns related to accuracy, reliability, usability, implementation, and the practical value of AI and analytics tools.

You'll use those insights to improve product messaging and develop customer education materials.

You'll help coordinate technical product launches, prepare launch briefs, and ensure internal teams have accurate information about new capabilities.

You'll develop technical product overviews, sales presentations, feature descriptions, demonstrations, and other customer-facing resources.

You'll partner with sales teams to understand the technical questions and objections customers raise when evaluating AI and data products.

You'll use that feedback to create enablement materials that support more effective product conversations.

You'll also collaborate with customer success teams to help customers understand and adopt new AI and analytics capabilities.

You'll research competing AI-enabled SaaS platforms, business intelligence tools, and workflow automation products to identify opportunities for differentiation.

You'll help maintain consistent technical terminology across product marketing materials and customer communications.

Because Bask Health operates in healthcare-related environments, you'll work with appropriate internal reviewers when product messaging touches clinical, patient, pharmacy, or compliance-sensitive workflows.

You'll support the measurement of product marketing effectiveness through launch outcomes, customer feedback, feature adoption, and relevant engagement metrics.

We're looking for someone who combines technical curiosity, strong writing skills, attention to detail, and the ability to independently execute product marketing projects in a rapidly evolving software environment.

What You'll Do

• Develop positioning and messaging for Bask Health's AI and data capabilities.
• Translate technical AI and analytics functionality into clear customer benefits.
• Create messaging frameworks and value propositions for technical products.
• Support go-to-market planning for AI-enabled and data-related features.
• Coordinate technical product launch activities across internal teams.
• Partner with product managers to understand feature functionality and customer needs.
• Collaborate with AI engineers to validate technical product information.
• Work with data stakeholders to understand analytics capabilities and supported use cases.
• Develop messaging for AI-powered product experiences and workflow automation.
• Support positioning for business intelligence and data exploration capabilities.
• Create customer-facing explanations of AI functionality, limitations, and appropriate use cases.
• Develop messaging for conversational analytics capabilities, including BaskQL where applicable.
• Conduct customer research to understand AI adoption needs and technical concerns.
• Gather customer insights from sales and customer success teams.
• Research competing AI-enabled SaaS platforms and analytics products.
• Maintain competitive positioning and technical differentiation materials.
• Develop technical product presentations, feature overviews, and sales enablement resources.
• Create messaging that addresses common technical questions and objections.
• Support website and landing page content for AI and data capabilities.
• Partner with customer success teams on technical product education and adoption.
• Develop tutorials and educational materials for new AI and analytics features.
• Support customer onboarding communications for relevant technical capabilities.
• Coordinate technical reviews of customer-facing product claims.
• Help maintain consistent AI and data terminology across communications.
• Track product launch deliverables and coordinate stakeholder feedback.
• Help define and measure technical product marketing performance indicators.
• Analyze customer feedback and feature adoption trends.
• Recommend improvements to technical product messaging and educational materials.

Requirements

• 3+ years of professional experience in product marketing, preferably within B2B SaaS, AI software, analytics platforms, or technical technology companies.
• Experience developing positioning and messaging for technical software products.
• Familiarity with go-to-market planning and product launches.
• Strong understanding of B2B SaaS products and customer journeys.
• Working knowledge of AI-enabled software and common technical limitations.
• Familiarity with analytics, data intelligence, or workflow automation products.
• Ability to learn complex technical functionality and explain it clearly.
• Experience creating technical product marketing and sales enablement materials.
• Strong written communication and technical storytelling skills.
• Experience conducting customer or market research.
• Ability to identify customer needs and technical purchasing considerations.
• Familiarity with competitive research and product differentiation.
• Experience collaborating with product managers and engineers.
• Ability to work effectively with technical stakeholders.
• Experience partnering with sales or customer success teams.
• Strong organizational and project management skills.
• Ability to manage multiple deliverables and deadlines.
• Experience developing customer-facing technical product materials.
• Familiarity with product onboarding and adoption concepts.
• Ability to incorporate customer feedback into messaging improvements.
• Strong attention to detail and commitment to accurate technical communication.
• Comfortable working independently while collaborating across teams.
• Strong analytical thinking and problem-solving skills.
• Ability to communicate technical concepts to nontechnical audiences.
• Comfortable working in a rapidly evolving software environment.

Nice to Have

• Product marketing experience at an AI or machine learning software company.
• Experience marketing analytics or business intelligence products.
• Familiarity with large language models and generative AI applications.
• Understanding of AI agents and workflow automation.
• Experience positioning conversational analytics or natural-language data tools.
• Familiarity with retrieval-augmented generation and AI-assisted search.
• Understanding of AI evaluation, reliability, and quality considerations.
• Experience working with APIs and technical integrations.
• Familiarity with SQL and structured data concepts.
• Experience marketing developer tools or technical SaaS platforms.
• Understanding of product-led growth strategies.
• Experience developing AI product demonstrations or tutorials.
• Familiarity with technical customer onboarding and adoption programs.
• Experience supporting sales teams with technical competitive comparisons.
• Understanding of data privacy, security, and responsible AI communication.
• Experience working with healthcare technology or telehealth platforms.
• Familiarity with operational analytics and merchant intelligence tools.
• Experience marketing white-label or embedded software products.
• Experience supporting technical product launches in growing companies.
• Familiarity with AI-assisted software development workflows.