B2B Demand Generation Leader

About airSlate

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - Sign Now, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.

We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines .

At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

As our first B2B Demand Generation Leader , you'll build the function from the ground up: define the strategy, choose the tech stack, and create the repeatable pipeline machine that scales signNow and AltaFlow B2B revenue. You'll inherit an existing sales motion, established brands, and a self-service customer base of millions - your job is to accelerate what's already working, not prove a concept.

This is a greenfield mandate with a real commercial foundation beneath it. If you've built before, you'll know how rare that combination is.

Salary range: $180,000/yr — $220,000/yr

What you'll work on::

• Build and lead airSlate’s B2B demand-generation function and team across the portfolio, initially prioritizing SignNow and AltaFlow.
• Design and execute integrated ABM, lead-generation and nurture programs for SMB, mid-market and selected enterprise buyers.
• Jointly set MQL, sourced-pipeline and funnel-conversion targets with Sales, RevOps and each BU, and own delivery against them.
• Define and continually improve target-account selection, qualification, lead scoring, routing, handoff and follow-up SLAs with Sales and RevOps.
• Partner with GTM Leaders, PMMs and Campaign Strategy to translate ICP, positioning and business priorities into campaigns and sales-ready assets.
• Instrument attribution and report conversion from demand source through sales-accepted opportunity; optimize by campaign, source, segment and product.
• Assess current people, processes and technology; redeploy and hire talent as appropriate, and build repeatable operating cadences with Marketing Ops, Data and the CIO.

Requirements::

• 8–12+ years in B2B demand generation, including direct experience building and scaling a function from an early stage; B2B SaaS experience required.
• Demonstrated record of producing measurable sourced pipeline for sales-assisted SMB/mid-market and/or enterprise motions through ABM, lead generation and nurture.
• Proven ability to operate as a peer to Sales and RevOps and to define, defend and improve MQL criteria, scoring, routing, handoffs, SLAs and pipeline commitments.
• Hands-on builder and people leader who can personally design and run programs before the team is fully staffed, then recruit, coach and scale the organization.
• Strong command of modern MarTech/RevOps systems, attribution and funnel analytics; able to partner on stack and data architecture without depending entirely on others.
• Comfortable in a multi-product, multi-BU environment with differing GTM motions; PLG-to-sales-assisted or enterprise experience strongly preferred.
• Strong customer and market orientation, executive communication and fluent English; U.S. location preferred, or Western Europe with meaningful U.S. customer exposure and Eastern Time overlap. Regular travel expected.
• Bachelor’s degree or equivalent relevant professional experience. Document/workflow software experience is a plus.