B2B Lead Generation & Sales Prospecting Virtual Assistant

Title: CPT-11804 B2B Lead Generation & Sales Prospecting Virtual Assistant

Independent Contractor – CPT-11804 B2B Lead Generation & Sales Prospecting Virtual Assistant/Business Support VA/Junior-Senior Level (Remote).

Overview

20four7VA is seeking offshore independent contractors to deliver remote services to clients worldwide, with a primary focus on developed markets such as the United States, the United Kingdom, Canada, and Australia.

A growing business is seeking a confident and results-driven Business Support VA to focus on B2B lead generation, prospecting, and outbound sales activity.

The VA will research and identify U.S.-based small businesses generating approximately $1 million to $5 million in annual revenue, build targeted prospect lists, conduct outbound calls and email outreach, and help develop a consistent pipeline of qualified business opportunities. The initial search will remain industry-agnostic, with target industries refined based on results and the client’s direction.

This role requires more than simply reading a cold-calling script. The ideal candidate should be conversational, confident, personable, and able to build rapport naturally with business owners and decision-makers.

The objective of each engagement is to assist the client in improving business efficiency, enhancing service delivery, or supporting operational functions through high-quality, task-specific services rendered by a qualified contractor.

Scope of Services

Contractors will be required to provide services that align with the following client tasks:

Market Research & Lead Generation

• Research U.S.-based businesses generating approximately $1M–$5M in annual revenue
• Identify business owners, decision-makers, and relevant contact information
• Build and maintain organized prospect lists
• Conduct market research to identify strong prospecting opportunities
• Help refine target industries and prospect profiles based on results
• Maintain accurate lead information and sourcing records

B2B Sales Prospecting

• Conduct outbound prospecting to small and mid-sized businesses
• Make B2B cold calls to business owners and decision-makers
• Introduce the client’s services using approved messaging
• Conduct natural, conversational discussions rather than relying exclusively on scripted interactions
• Identify prospect interest, needs, and potential fit
• Move qualified opportunities toward the appropriate next step

Lead Acquisition & Follow-Up

• Follow up consistently with interested prospects
• Conduct email and phone follow-up as appropriate
• Maintain organized callbacks and future follow-up dates
• Track prospect responses, objections, and next steps
• Help maintain a consistent pipeline of active opportunities

KPI Tracking & Reporting

• Track lead generation and prospecting activity
• Maintain key performance indicators related to calls, contacts, conversations, leads, and opportunities
• Monitor which prospecting approaches and target groups generate stronger results
• Provide regular activity and performance updates
• Help improve outreach processes based on results

Email & Phone Support

• Handle routine prospect email communication
• Respond to appropriate inbound calls or messages
• Maintain professional communication with prospects throughout the outreach process
• Keep accurate notes regarding conversations and follow-up requirements

Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing.

Skills

The Contractor must demonstrate proficiency in the following, depending on the Client’s requirements:

• B2B lead generation or sales prospecting experience required
• B2B cold-calling experience required
• Strong spoken and written English required
• Excellent conversational phone skills required
• Lead research and list-building experience required
• Outbound sales and follow-up experience strongly preferred
• Experience communicating with U.S.-based business owners or decision-makers strongly preferred
• KPI tracking and activity reporting experience preferred
• CRM or lead-management experience preferred
• Strong organization and consistent follow-through required

IDEAL CANDIDATE PROFILE

• Confident, personable, and highly conversational on the phone
• Comfortable speaking directly with U.S. business owners and decision-makers
• Strong relationship-builder who can create rapport naturally
• Experienced in B2B lead generation and outbound prospecting
• Persistent with follow-up without sounding aggressive or overly scripted
• Resourceful with market research and prospect identification
• Organized and comfortable working toward measurable KPIs
• Self-motivated and able to work independently

APPLICATION SOFTWARE KNOWLEDGEABLE / REQUIRED

• CRM / Lead Management Platforms
• Lead Research & Prospecting Tools
• VoIP / Calling Platforms
• Email Platforms
• Spreadsheet / KPI Tracking Tools
• Online Business Research Tools

Work Schedule

• Contracted Hours per Week: 10-20 Hours/Week (Potential to Increase Quickly to Full-Time)
• Scheduled Working Days: Monday through Friday (unless otherwise mutually agreed in writing)
• Daily Working Time: U.S. Business Hours – Exact Schedule TBD

Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW.

Terms of Engagement

• Contractors will operate under a Master Services Agreement and a Statement of Work
• This is not an offer of employment; contractors are not employees of 20four7VA or any client
• All compensation is processed through 20four7VA according to the terms of the engagement

Role Summary & Requirements

• REQUIRED SERVICE: Business Support
• REQUESTED EXPERIENCE TIER LEVEL: Junior, Senior Level
• Contracted Hours per Week: 10-20 Hours/Week (Potential to Increase Quickly to Full-Time)
• Daily Working Time: U.S. Business Hours – Exact Schedule TBD
• Scheduled Working Days: Monday-Friday
• REPORTING TO/POC: To Be Determined
• Number of VAs: 1
• GENDER PREFERENCE: None
• LANGUAGES SPOKEN/PREFERENCE: English
• ACCENT PREFERENCE: Level A–B (Native or Near-Native English Accent Required)
• REGION PREFERENCES: Offshore or Nearshore

What we offer

• Competitive rates
• Weekly payments
• Various open roles are available
• Free training and upskilling
• Constant support and guidance
• A vibrant community always ready to support you
• And more!