Director of Marketing – Xsolla Advertising & Rewards

ABOUT YOU

We are looking for a Director of Marketing who is a sharp strategic storyteller and a hands-on operator to join our Advertising & Rewards division. The best candidate will be someone who thrives in a fast-paced, highly collaborative, and exceptionally dynamic setting and is excited to own positioning and go-to-market at the intersection of several high-growth opportunities: a B2B advertising business, a B2C rewards app, a zero-party data and rewards platform, an on-chain identity and attribution layer, and a major strategic brand initiative.

Strong narrative development, messaging, and launch GTM skills are essential, along with experience turning complex, multi-product technology into clear, compelling stories for very different audiences — game developers, app marketers, and brand advertisers. The ability to build go-to-market from the ground up, owning positioning and enablement end to end, will be key to your success in this role.

If you’re passionate about crafting stories that make emerging technology click for buyers and love helping game developers and brands connect with players through advertising and rewards, we would love to hear from you!

ABOUT US

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com .

Responsibilities: Strategic Leadership & Portfolio GTM

• Co-develop and operationalize an integrated go-to-market strategy across the Advertising & Rewards portfolio, supporting Xsolla Ads, Rewards, Xsolla Choice, and Xsolla ID+ and Backpack.

• Translate strategic direction into positioning, messaging, launch roadmaps, and measurable GTM outcomes for each product and initiative.

• Act as the connective tissue between strategy and execution, ensuring high-quality delivery across every workstream.

• Provide thought leadership on narrative development, competitive positioning, and content strategy as the portfolio and brand initiative scale.

• Contribute to future marketing team design as the division builds out brand and agency sales.

Brand & Agency Sales Growth

• Build the new narrative, messaging, and marketing plan required to support Xsolla Ads’ expansion into brand and agency sales.

• Partner with the Currency team on the company’s strategic brand initiative, helping define and roll out Xsolla’s new positioning.

• Build the messaging foundation and sales enablement that the emerging brand sales team will carry to market.

• Translate the new brand positioning into a consistent story across products, sales, and external communications.

Messaging & Cross-Product Narrative

• Own the cross-product narrative that ties the portfolio into one coherent story across Choice, ID+ and Backpack, Rewards, and Ads.

• Build core messaging frameworks, value propositions, and proof points for each audience, keeping them consistent across web, sales, PR, and events.

• Make complex and emerging concepts, including Web3, on-chain attribution, and zero-party data, legible and compelling to non-technical buyers.

Sales Enablement & Content

• Translate positioning into the assets the field needs: decks, one-pagers, case studies, demand stories, web and landing-page copy, and event narratives.

• Equip BD and sales teams, including the advertiser outreach team and the new brand sales team, with the assets, talk tracks, and competitive positioning they need to win.

• Develop audience- and persona-specific demand stories for both gaming and non-gaming ICPs, with alignment and feedback from BD.

Operational Excellence & Cross-Functional Leadership

• Own the marketing operating model across the portfolio, including campaign intake, prioritization, GTM documentation, and approvals.

• Maintain GTM calendars and a coordinated launch and event drumbeat across the year, and surface trends, risks, and optimization opportunities to the VP of Marketing.

• Partner across product, growth, design, BD, legal, finance, and central marketing to keep launches on-brand and on time.

• Coordinate with the central Xsolla marketing team to ensure division campaigns stay consistent with brand standards and broader GTM strategy.

Qualifications & Skills: Required

• 7–8 years of experience in marketing or GTM, with a proven track record of owning product launches and positioning end to end.

• Mastery of positioning, messaging, and narrative — able to turn complex, multi-product technology into a clear story for multiple audiences.

• Experience launching products across both B2B and B2C, and to multiple ICPs (developers, marketers, brand advertisers).

• Strong cross-functional leadership in a matrixed organization; comfortable being the bridge between product, sales, and marketing.

• Excellent written communication skills, with the ability to adapt voice across executive narratives, sales enablement, and customer-facing copy.

• Comfort with emerging and technical categories — Web3 and on-chain, identity and zero-party data, ad tech, and loyalty — and the ability to make them legible to non-technical buyers.

• Highly organized and self-directed — able to manage multiple concurrent launches without things falling through the cracks.

• Collaborative team player comfortable interfacing with product, creative, growth, BD, and sales stakeholders.

Preferred

• Experience in gaming or games-adjacent industries.

• Background in ad tech, programmatic, or loyalty and rewards.

• Web3, crypto, or identity and privacy marketing experience.

• Experience standing up sales enablement for a new or newly formed sales team.

• Background in B2B SaaS GTM strategy.