Storyteller - Content Marketing Specialist

About the Role

The global economy, human wellbeing and individual dreams – they all depend on nature’s vitality. Trillions of dollars are needed to restore and protect nature so that it thrives again. An amount that we today consider too high a cost to bear. Turning nature restoration from a cost to an attractive investment, square meter by square meter of land – that is the vision of The Landbanking Group. To operationalize this vision, The Landbanking Group builds the technological, legal and trust infrastructure for investments into nature. Apart from using latest remote sensing and AI technology to continuously assess the regenerative performance for every track of land, we believe that our product offers a game changer to the entire sustainability and regenerative agriculture industry, actually to the entire food, farming and land-use sector: our legal framework and financial product logic allows our customers to book payments for supply-chain resilience or ecosystem services in general not anymore as a cost, but activate them on the balance sheet as an intangible asset. This means, investing into regenerative land-use doesn’t reduce profits anymore but creates corporate value. We are convinced that this new approach in accounting will be a major lever to take regenerative land-use to scale. It also offers us a whole new set of arguments when embarking on the journey to onboard customers onto our platform. It’s not anymore philanthropic, “make the world a better place” arguments, but we can show our customers that it is in their own economic interest to invest into more regenerative land-use.

Your tasks

Sales Enablement & Product Marketing:

• Develop pitch decks, and sales scripts to equip the sales team with data-backed, persuasive narratives for TLG’s products
• Craft product positioning, messaging frameworks, and value propositions that differentiate TLG’s offerings in a competitive market
• Collaborate with product refine messaging based on customer feedback and market trends

Campaign Strategy & Execution:

• Create campaign assets (e.g., landing pages, email sequences) that align with TLG’s blunt, kind, and witty tone

Content Creation & Thought Leadership:

• Write LinkedIn posts, case studies, press releases, and whitepapers that highlight customer success stories and product benefits
• Ghostwrite thought leadership content for team, ensuring their voice resonates with TLG’s culture
• Pitch and place press releases and stories in relevant media outlets to amplify TLG’s products and campaigns

AI & Tools:

• Use AI tools for research, drafting, or editing to streamline workflows, but always ensure the final output is strategic, accurate, and sales-driven