Product Marketing Director

🎯 About the role

Product Marketing at Quinyx is the strategy center of marketing and drives many facets of our business performance: Quinyx value proposition, competitive and market intelligence, product positioning and product launches and GTM, sales collateral, customer stories, and thought leadership. This is a broad role with high impact, with multiple stakeholders at an executive level, reporting into the CMO.

The ideal candidate will combine commercial and strategic acumen with exceptional skill at creative communication, product & value positioning, and stakeholder management and alignment.

Together with your team, you will design, assess, and lead go-to-market strategies from A-Z and work closely with our product directors and their teams to give our new products and features the love and commercial success they deserve. You’ll play a crucial role in fine-tuning the vision, structure, and strategy to fuel our product growth and commercial success.

📝 What you'll do

• Lead GTM Strategies: Design, assess, and lead global go-to-market strategies from A-Z for Quinyx products, defining target segments, positioning, packaging, and messaging as we refine and release new solutions.

• Positioning & Value Proposition: Build and validate value propositions, messaging, and proof points to drive internal and external positioning and market awareness.

• Customer & Market Intelligence: Deeply understand our customer audience of C-level executives and HR/Operations professionals. Dive into win/loss analysis to unlock growth opportunities and inform product direction.

• Product Launches & Enablement: Own end-to-end product launches, including GTM plans, sales enablement tools, and marketing activation in close collaboration with Sales, Customer Success, and Marketing.

• Content & Adoption Campaigns: Define and implement content strategies that drive awareness, acquisition, and product adoption, translating new features into compelling customer-facing communications.

• Cross-Functional Collaboration: Work closely with Product Management, Sales, and the wider Marketing team to plan, execute, and follow up on successful product marketing campaigns.

• Drive AI Adoption: Lead the adoption of AI across product marketing, evolving workflows to strengthen market intelligence, scale GTM execution, and focus team capacity on high-impact commercial work.

✅ What we're looking for

• Relevant Experience: 8+ years of Software/SaaS marketing experience, with at least 5 years dedicated to Product Marketing or related functions, preferably at Director-level.

• GTM Track Record: Proven track record of driving successful go-to-market strategies and programs that generate business results.

• Communication Skills: A talent for communicating complicated concepts in a clear, concise, and compelling way.

• Leadership & Stakeholders: Experience building and managing a team, combined with the gravitas and confidence to deal with C-level internal and external stakeholders.

• Structured & Organized: Exceptional planning, communication, and interpersonal skills, supported by an organized and structured way of working.

• Education: Degree in business, marketing, information technology, or another related field.

✨ Nice to have (but not required)

• Experience scaling a Product Marketing function within a fast-growing international B2B SaaS environment.

• Deep understanding of workforce management, HR-tech, or operational software landscapes.

💡 Desired personality traits

• Strategic & Commercial: You naturally connect product capabilities to commercial outcomes and business performance.

• Creative Communicator: You excel at turning complex product details into simple, powerful messaging.

• Collaborative & Adaptable: You build strong cross-functional alignment across Product, Sales, and Marketing teams smoothly.

• Structured Leader: You move fast and drive projects forward with high structure, clarity, and ownership.

💙 Why Quinyx?

Quinyx is a leading workforce management platform, helping businesses simplify scheduling, optimize staffing, and engage their frontline teams across retail, hospitality, logistics, and healthcare. Here, you'll find:

• A truly international team with colleagues from all over the world

• A flexible and hybrid-friendly work culture

• A seat at the leadership table, with real influence over where the business invests

• An open, inclusive, and fun environment where your ideas matter

🎁 What we offer

• A wonderful team of dedicated professionals, building the best workforce management offer out there, where ambition co-exists with strong team bonds and lots of laughs

• Flexible work hours and a hybrid setup, based in Stockholm

• A good pension plan, health allowance, yearly learning budget, home office allowance, health insurance, and more

• On-market pay

📬 How to apply & our process

• Fill out a short application

• Complete our psychometric and objective assessments through Alva Labs

• Screening call with our Talent team

• Meet the CMO

• Complete a role-specific case (live at the office)

• Offer, references, and background checks

🙌 Quinyx is an equal opportunity employer

We celebrate diversity and are committed to creating an inclusive environment for all employees – no matter your background, identity, or experience.

When work just works!