Product Manager

The Role As Product Manager, you'll own the development and growth of Lilli's apps and services for carers and families. The role is predominantly direct-to-consumer, with additional responsibility for the front-end experience of our public sector products. Working closely with the Head of Product, you'll turn our wider product strategy into something families can rely on: easy to understand, simple to get started with, useful day-to-day, and trustworthy enough to support the wellbeing of a loved one.

You'll own the full product cycle — from discovery through to delivery and ongoing improvement — and you'll be expected to bring strong product judgement, back decisions with evidence, and take ownership of whether what you build actually works. What You'll Do Own the Family product area within Lilli's wider product strategy, and work with the Head of Product to define how it connects with our public sector offering.

Build a deep understanding of families and carers — their needs, behaviours, motivations, and the reasons they disengage. Own the customer journey end-to-end: from proposition and onboarding through to regular use, engagement and retention. Identify and prioritise the problems worth solving, using interviews, observation, product analytics, support feedback and experimentation.

Turn ambiguous customer problems into clear product hypotheses, requirements and measurable outcomes. Shape solutions in close partnership with Engineering, Data Science and Design, from discovery through delivery. Make clear prioritisation and scope trade-offs within your product area.

Define success metrics and use data to understand whether what you've built is working. Run experiments to improve activation, engagement, retention and overall customer experience. Partner with Commercial, Marketing, Customer Success and Operations to make sure the whole proposition works — not just the software.

Bring customer evidence and product learnings back to the Head of Product and wider business, and challenge assumptions when the evidence points elsewhere. About You You've owned and grown consumer products, and understand what makes them work: proposition, onboarding, activation, engagement and retention.

You're comfortable using product analytics and customer research to make decisions, not just gather requirements. You can turn ambiguous customer problems into clear priorities — and clear products. You've worked closely with engineers, designers and data teams throughout the product lifecycle.

You're comfortable experimenting, learning fast, and changing direction when something isn't working. You have strong product judgement, and can tell the difference between what customers ask for and the problem they actually need solved. You care about simple, high-quality customer experiences.

You communicate clearly, and can challenge colleagues and stakeholders constructively. You measure success by customer and business outcomes — not features shipped. Experience with design, AI or data-driven products, connected devices, healthcare, or other products where trust is essential — valuable, but not required We are a remote company with flexible working hours and believe that having an inspiring space to work is important.

We don’t have an office so we will provide everything you need to set you up at home We get together regularly to collaborate, review and plan our progress as well as celebrate our teammates and our successes We have a team dedicated to ensure we have a solid working culture that is supportive and inclusive Unlimited Work Away from Home days A generous 28 days’ annual leave + bank holidays Health Cash Plan Electric Car Scheme

Salary

£50,000-£60,000