Head of Marketing

Our client, an international B2C iGaming operator, is seeking an experienced and commercially driven Head of Marketing to lead its overall marketing strategy and operations for the Brazilian market.

The successful candidate will take full ownership of all marketing verticals , including performance marketing, brand marketing, sponsorships, affiliate marketing, CRM, digital acquisition, partnerships, and offline marketing initiatives.

This is a senior leadership position requiring a proven track record within the B2C iGaming industry, extensive knowledge of the Brazilian market, and the ability to develop and execute integrated marketing strategies that drive brand awareness, customer acquisition, retention, and sustainable revenue growth.

Key Responsibilities

• Develop, lead, and execute the overall marketing strategy for the Brazilian market, ensuring alignment with the company's commercial objectives.

• Take full responsibility for all marketing verticals, including performance marketing, brand marketing, sponsorships, affiliate marketing, CRM, social media, content, influencer marketing, partnerships, and offline campaigns.

• Oversee the development and execution of integrated marketing campaigns across digital and traditional channels.

• Drive player acquisition, engagement, retention, and reactivation, ensuring a balanced approach between growth, profitability, and brand positioning.

• Lead brand development and positioning initiatives to strengthen the operator's presence and competitiveness within Brazil.

• Identify, negotiate, and manage strategic sponsorship opportunities, including sports clubs, leagues, events, ambassadors, and other relevant partnerships.

• Oversee performance marketing activities across paid media, SEO, PPC, programmatic advertising, and other acquisition channels.

• Develop and optimise affiliate marketing strategies, ensuring strong relationships with key partners and sustainable acquisition performance.

• Collaborate with CRM and retention teams to maximise player engagement, loyalty, and lifetime value.

• Manage the overall marketing budget, ensuring effective resource allocation and measurable returns across all channels.

• Establish and monitor marketing KPIs, including CPA, CAC, LTV, ROI, conversion rates, retention, and brand performance.

• Build, lead, and develop high-performing marketing teams, ensuring effective collaboration between the different marketing functions.

• Work closely with Commercial, Product, Operations, Finance, and Compliance teams to support business objectives.

• Monitor market trends, competitor activities, consumer behaviour, and emerging opportunities within the Brazilian iGaming industry.

• Ensure marketing activities comply with applicable Brazilian gambling regulations, advertising standards, and responsible gaming requirements.

• Report directly to senior management, providing strategic recommendations, performance analysis, and growth opportunities.

Requirements

• Extensive experience in senior marketing leadership positions within the B2C iGaming industry , ideally with an online casino and/or sportsbook operator.

• Proven experience in the Brazilian B2C iGaming market is essential.

• Demonstrated ability to lead and manage the full marketing function, covering both performance-driven and brand-building activities.

• Strong expertise across performance marketing, brand marketing, sponsorships, affiliate marketing, CRM, and digital acquisition.

• Proven experience developing and executing large-scale, multichannel marketing strategies.

• Experience negotiating and managing major sponsorship agreements, brand partnerships, and commercial collaborations.

• Strong understanding of the Brazilian iGaming landscape, including local consumer behaviour, competitive dynamics, and regulatory requirements.

• Demonstrated success in managing significant marketing budgets and delivering measurable business growth.

• Excellent analytical and commercial skills, with a strong understanding of marketing performance metrics and profitability.

• Proven leadership experience managing multidisciplinary marketing teams and external partners.

• Ability to combine strategic leadership with a hands-on, results-oriented approach.

• Excellent communication, negotiation, and stakeholder management skills.

• Fluent English & Portuguese is mandatory