Marketing Partnerships Manager (AdTech, B2B)

ETG Marketing Hub serves as the central gateway for all marketing activities across ETG’s brands and external channels. We are now launching a new business line — the ETG Marketing Network — enabling advertising placements with leading travel and adtech partners (including display, CTV, mobile, metasearch, social, influencer marketing, and more).

Powered by ETG’s rich travel data and booking-level measurement, this network delivers high-impact marketing opportunities. In this role, you will take the network from strategy and pilot projects through to recurring sales and scalable growth.

Responsibilities

Strategy and roadmap. Define positioning, priority markets, channels and partners, and set out the stages: pilot, recurring sales, scaling, automation. Partner network.

Source, evaluate and onboard adtech/DSP, metasearch, CTV/mobile/social and influencer platforms, including niche and closed inventory. Lead negotiations and manage partner relationships and quality. Monetization model.

Structure terms with partners (revenue share, commission, additional margin), model unit economics and own the P&L of the business line. Offers and packages. Package external channels into clear products, including bundles with ETG inventory, and define pricing.

Data and measurement. Together with the data, legal and product teams, define how ETG data and audiences are used in external channels, and set up measurement down to bookings. Ensure compliance with data regulations (GDPR and regional rules).

Sales together with the Marketing Hub team. Support the sales team: prepare case studies, materials and pitches, and join key deals with hotels, DMOs, airlines and rail operators. Campaign launch and management.

Build the process from brief to reporting (media planning, launch, optimization, reporting) and decide what we do ourselves and what we delegate to partners. Internal partners. Work closely with ETG’s marketing and direct supply teams (who interface with hoteliers and hospitality partners), leveraging their expertise and relationships both as routes to new clients and as sources of valuable market insights.

Team Development: Begin as a hands-on contributor driving pilot projects and early-stage partnerships. As the business line develops, take the lead in building out a specialist team (including campaign/account managers, analysts, and partnership managers) to support further growth and scale.

3+ years in adtech/Business Development/partnerships on the side of platform, network, DSP, or agency, with proven deals and negotiations Solid grasp of programmatic and performance metrics (CPA, ROAS, attribution, etc.) at a level sufficient to evaluate partners and verify results personally Experience launching new business lines from scratch with limited budgets Clear strategic thinking: defining positioning, packaged offers, pricing, growth roadmap Hands-on: initiating partnerships, running campaigns, supporting sales teams, owning processes and P&L Fluency in English; additional languages are a plus

Preferred Qualifications

Experience launching new business lines or products from scratch, especially in settings with limited budget or resources Prior experience in the travel or hospitality industry Fully remote work; flexible working schedule. Ambitious and supportive team who love what they do, appreciate each other, and grow together.

Internal programs for adaptation and training, development of soft skills, and leadership abilities. Partial compensation for participating in external training and conferences. Corporate prices on hotels and travel services.

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