Senior Paid Media Strategist

What You'll Do:

• Develop, manage, and scale Paid Search and Paid Social campaigns across platforms (Search, Shopping, PMax, DPA, ASC+, and emerging campaign types)

• Build strategic roadmaps that align with client goals and drive measurable business impact

• Present reporting, insights, and recommendations with confidence on client calls

• Audit and restructure ad accounts for optimal performance, ROAS, and efficiency

• Write and test compelling ad copy, headlines, and creative hooks

• Collaborate with internal SEO, design, dev, and email teams to align cross-channel strategies

• Manage ad budgets ranging from $10K to $500K+ per month across multiple clients

• Oversee tracking, attribution, and performance measurement using tools like GA4 and Triple Whale

• Conduct competitive research and deliver actionable insights for campaign improvement

What You’ll Bring:

• 5+ years of hands-on experience managing Paid Media campaigns, especially for eCommerce brands

• Proven success scaling campaigns and managing large budgets with minimal oversight

• Expertise in Google Ads and Meta Ads, including PMax, Shopping, DPA, and ASC+

• Deep understanding of product feeds, catalog management, and dynamic creative

• Strong grasp of landing page CRO principles and collaboration with dev/design teams

• Exceptional communication and client-facing presentation skills

• Familiarity with analytics and attribution tools like GA4, Looker Studio, and Triple Whale

• Experience with eCommerce platforms such as Shopify, BigCommerce, WooCommerce, or Magento

• Comfortable using Asana, Slack, and Google Workspace

• AI-native operator with experience using tools like ChatGPT, Codex, Claude, and Claude Code to improve day-to-day workflows, accelerate analysis, QA outputs, document processes, and build lightweight automations.

• Ability to identify repeatable paid media workflows and thoughtfully integrate AI into reporting, campaign analysis, creative/ad copy ideation, data cleanup, SOP development, and internal tooling.

• Bonus: Advertising experience managing and guiding CTV, Retail, Amazon, ChatGPT, Microsoft, TikTok, Pinterest, or LinkedIn campaigns

What Onboarding Looks Like: First 30 Days

• Get up to speed on elk’s clients, team workflows, tools, and processes

• Audit assigned accounts and flag key opportunities or concerns

• Begin joining internal syncs and shadowing client calls with Paid Media teammates

60 Days

• Fully own strategy and execution for 3–5 client accounts

• Present insights and strategy updates directly to clients

• Collaborate cross-functionally on creative testing and CRO

90 Days

• Lead 5–8 client accounts with confidence

• Build long-term roadmaps and growth strategies tailored to each account

• Take full ownership of performance, pacing, and scaling recommendations

• Spot trends, share learnings with the team, and recommend new tactics, tools, or testing strategies

If you're a strategic thinker, confident communicator, and performance-obsessed marketer who’s ready to make an impact, we’d love to meet you.