Demand Generation Manager - 11910

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

• Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
• Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
• Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.

The Impact of a Demand Generation Manager at Coupa:

Coupa is seeking a Demand Generation Manager to join the Integrated Marketing team. This role will report to theSr Manager, Demand Generation on the Integrated Marketing Team and play a crucial part in supporting Coupa’s pipeline and revenue goals.

What You'll Do: :

• Drive the generation of high-quality leads through various channels, and partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for new logo acquisition within North America
• Execute innovative demand generation strategies across a variety of channels including, email, webinars or virtual events, content syndication, and other 3rd-party programs
• Utilize data and analytics tools to measure program effectiveness, track key performance indicators (KPIs), and provide consistent reporting to stakeholders
• Use a “test-measure-learn” approach to iterate and optimize programs and results
• Implement lead nurturing programs to guide prospects through the sales funnel, ensuring a smooth transition from awareness to consideration to purchase
• Partner with Product Marketing, Content, and Customer Marketing teams to ensure successful execution of demand gen programs

What You Will Bring to Coupa: :

• 4+ years of B2B enterprise software experience in growth marketing or demand generation
• Experience in marketing to Procurement or Supply Chain personas is highly preferred
• Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocity
• Data and metrics-focused, and experience with various MarTech solutions and AI tools:
• Salesforce.com and Marketo experiences are required
• Business Intelligence (Tableau preferred), Sales Engagement (Outreach, ZoomInfo, LinkedIn Sales Navigator preferred)
• AI Tools (Claude and Gemini Enterprise preferred)
• Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment
• Possess a growth mindset, and the agility to adapt in response to evolving opportunities
• Excellent organizational skills to juggle many tasks without losing sight of the highest priorities