Live Casino & Sports CRM Manager

Location: Hybrid in Malta or Remote Reporting to Head of CRM

We’re looking for a data-driven, player behaviour-obsessed Live Casino & Sports CRM Manager to own CRM growth for Live Casino . Live Casino GGR is your primary focus. Sportsbook is your secondary one. Along the way, you’ll build the cross-sell journeys that turn single-product players into higher-value, multi-product customers.

Your Impact Live Casino growth

• Own the Live Casino CRM strategy and promotional roadmap, with Live Casino GGR as your north-star KPI.

• Build campaigns, journeys and segments around player behaviour, game preferences, providers, tables and Live Casino events.

• Identify underpenetrated segments and migrate them into Live Casino. Work with the CRM Performance Manager to optimise the vertical.

Sportsbook CRM

• Support the Sportsbook CRM strategy with event-led campaigns around major sporting events, leagues and the betting calendar.

• Drive sportsbook activity, frequency and retention in a way that complements Casino and Live Casino.

Cross-sell & wallet share

• Own cross-sell between Sportsbook, Casino and Live Casino in every direction.

• Use behavioural data to decide when and how to introduce a player to a new product, rather than relying on broad promotions.

• Build automated and campaign-based journeys that grow multi-product participation, ARPU and LTV.

Promotions & performance

• Own the Live Casino component of the monthly CRM calendar and support Sportsbook planning.

• Test new mechanics rather than repeating bonus-led campaigns. Every promotion should have a clear objective and KPIs.

• Track GGR, penetration, frequency, cross-sell conversion, bonus cost and ROI, working closely with BI, Product and CRM Performance.

What Makes You a Fit

• Strong iGaming CRM experience, with proven Live Casino expertise. You understand its players, mechanics and commercial drivers.

• Sportsbook CRM experience is a must , including sporting calendars and event-driven campaigns.

• A track record of building promotional calendars and cross-sell strategies between gaming verticals.

• Strong segmentation and behavioural targeting skills, plus hands-on experience with CRM automation and lifecycle platforms.

• A commercial mindset. You know GGR, player value, bonus cost and ROI , and you can turn data into campaigns.

• Excellent collaboration across CRM, BI, Product, Sportsbook, Casino and Marketing.

What success looks like

• A dedicated Live Casino CRM growth engine within your first year.

• Sustainable, measurable Live Casino GGR growth and a higher share of players actively playing Live Casino.

• A structured Sportsbook CRM strategy in place.

• Scalable cross-sell journeys that grow multi-product players and customer wallet share.

What's in it for you?

✨ Be with a team that builds the momentum that moves the industry. A fast-paced environment driven by innovation, curiosity, and a shared love for technology. A people-first culture that rewards ambition, integrity, and genuine collaboration.

Comprehensive benefits package for Malta-based employees, including:

• Private health insurance, wellness allowance, and communication allowance.

• Employee Assistance Programme for free, confidential support.

• Healthy lunch on Wednesdays and a varied calendar of social events throughout the year.

• Employee discounts in restaurants and businesses.

• Extended second-parent leave policy.

• Dog-friendly office.

• Private parking space.

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