Social Media Manager & Marketing VA

About the Role

Rachel is a fractional CMO consultancy helping brands grow through smart, intentional marketing. We're looking for a creative and organised Social Media Manager & Marketing VA to support day-to-day content creation, social media management, and campaign monitoring across multiple client accounts.

You'll work closely with the client to bring content to life — sourcing existing assets, editing them into polished social posts, monitoring ad performance, and keeping KPI reporting on track. This role is perfect for someone who lives on social media, has a good eye for content, and wants to grow within a dynamic, fast-moving marketing environment.

What You'll Do

Content Creation & Social Media

• Create and schedule social media posts across platforms (Instagram, Facebook, LinkedIn, etc.)
• Source existing photos and videos from approved asset libraries and edit/repurpose into social-ready content
• Use Canva (and provided templates) to produce on-brand graphics and posts
• Write engaging captions and copy that align with each client's brand voice
• Maintain a consistent content calendar across accounts

Paid Ads Support

• Monitor Meta Ads and Google Ads campaigns — flag performance issues and opportunities
• Set up new ad campaigns and creative as directed
• Ensure content and creative assets are properly uploaded and live

Reporting & Admin

• Pull performance reports from Meta, Google, and other platforms
• Compile KPI summaries using AI tools and/or existing reporting templates
• Track key metrics and flag notable trends to Rachel on a regular basis
• Assist with general admin and workflow coordination across client accounts

Must-Haves

• Strong understanding of social media platforms and what performs well organically
• Proficiency in Canva — able to work within templates and maintain brand consistency
• Clear, engaging writing skills — captions, copy, and outreach emails
• Familiarity with Meta Ads Manager and Google Ads (campaign setup and monitoring)
• Highly organised with strong time management across multiple accounts
• Available Mon–Fri, 10 AM – 2 PM Eastern Time

Nice-to-Haves

• Experience with Adobe Illustrator, Photoshop, or other professional design tools
• Background in multi-client or agency environments
• Experience pulling and formatting marketing KPI reports
• Familiarity with scheduling tools (Later, Buffer, Hootsuite, or similar)

Application Note

Please include a portfolio or work samples with your application — even a few examples of social posts, Canva designs, or content you've created. These don't need to be extensive; we just want to see your eye for content and your style.

If you're someone who thrives in a fast-paced creative environment, loves social media, and wants to contribute to real client results, we'd love to hear from you.