Senior Social Media Marketing Manager

Overview

We are seeking a highly capable Social Media & Email Marketing Manager to take ownership of content execution, email marketing, and LinkedIn engagement with a strong operational focus on HubSpot. This is not a high-level strategy-only role. The ideal candidate is hands-on, detail-oriented, and technically strong, with the ability to execute campaigns, manage contacts, and produce content tailored to a professional, white-collar audience (lawyers, bankers, etc.).

Key Responsibilities

HubSpot Marketing (CORE – NON-NEGOTIABLE)

• Build and execute email marketing campaigns within HubSpot.
• Upload and manage contact databases with accurate tagging and segmentation.
• Create and send targeted newsletters to different audience groups.
• Automate workflows and email sequences where possible.
• Ensure proper segmentation (e.g., investors, referral networks, customers).

LinkedIn Marketing & Social Media

• Manage and post content on LinkedIn (primary platform).
• Respond to comments and engage with audience.
• Support content distribution across social platforms.
• Maintain a professional and consistent brand voice.

Content Creation & Creative Execution

• Create high-quality written content for a professional audience.
• Develop creatives using AI tools (e.g., ChatGPT, Claude).
• Assist in generating posts, newsletters, and campaign content.
• Adapt messaging for different audiences and campaign goals.

Website & Blog Support (WordPress)

• Upload and format blog content in WordPress.
• Manage basic publishing tasks (no advanced dev required).
• Support SEO content where possible.

Analytics & Optimization

• Track performance of email campaigns and social content.
• Review engagement and suggest improvements.
• Provide reports on campaign performance (nice to have but valuable).

Requirements (MUST-HAVES)

• Strong hands-on experience with HubSpot (NON-NEGOTIABLE).
• Experience with email marketing, newsletters, and campaign execution.
• Proven LinkedIn marketing experience.
• Strong writing skills (especially for professional / corporate audiences).
• Experience with Microsoft 365 (Word, Excel, PowerPoint, Outlook) (NON-NEGOTIABLE).
• Ability to segment audiences and manage contact databases.
• Comfortable using AI tools for content creation.

Nice to Have

• WordPress + basic SEO experience.
• Paid ads experience (LinkedIn, Google Ads, Meta).
• Video editing skills.
• Experience working with B2B or professional service industries.

What Success Looks Like

• Clean, well-structured HubSpot system with properly tagged contacts.
• Consistent and targeted email campaigns.
• High-quality LinkedIn content tailored to a professional audience.
• Improved engagement and campaign performance over time.