Sales Development Representative (SDR)

Prospect and engage potential customers through cold calls, emails, and outbound sequences Identify and qualify leads based on ArboStar’s ICP and qualification criteria Connect with business owners and key decision-makers in the tree care industry Conduct effective discovery conversations to understand prospects’ needs and pain points Clearly communicate ArboStar’s value proposition and relevant use cases Handle common objections and move qualified prospects toward a demo Schedule qualified demos for Account Executives Follow up consistently with prospects throughout the sales process Maintain accurate lead information and activity in Pipedrive CRM Collaborate closely with the Sales team to improve lead quality and conversion Use AI tools such as ChatGPT or Claude to improve prospecting, personalization, research, and outreach efficiency Continuously improve call and email quality based on feedback and QA results How Success Will Be Measured Your performance will be evaluated based on: Demos booked per month SQL-to-demo conversion rate Show-up rate for booked demos Cold call volume and connect rate CRM hygiene and data accuracy Call and email QA score Overall lead quality and contribution to the sales pipeline

Must-have: 2–3+ years of experience in SDR, BDR, or outbound sales Experience in SaaS, technology, or B2B sales is preferred C1+ English, both written and spoken Native or fluent Spanish Strong communication and discovery skills Confidence with cold calling and high-volume outbound activity Ability to quickly identify buying intent and qualify prospects Resilience and persistence — comfortable with rejection and consistent follow-up Experience using CRM systems such as Pipedrive, HubSpot, Salesforce, or similar Strong organizational skills and attention to data accuracy Proactive and comfortable using AI tools to improve productivity Self-motivated and able to work independently in a remote environment Availability to work hours aligned with North American Eastern Time (ET)

Experience selling B2B SaaS or vertical SaaS Experience with field service software Experience selling to the tree care, landscaping, or arboriculture industry Experience with sales engagement tools such as Outreach, Salesloft, or similar Previous experience conducting outbound campaigns in both English and Spanish Experience selling into North American markets