Marketing Manager

Marketing Strategy Develop and execute marketing initiatives aligned with Acadelite's brand and business objectives. Help define our messaging, target audiences, channels, and content strategy. Identify opportunities to strengthen brand awareness, engagement, and lead generation.

Monitor marketing performance and use insights to improve our approach. Social Media & Content Own Acadelite's social media presence across Instagram, LinkedIn, and Facebook. Develop and manage a forward-looking content calendar.

Create written, visual, and short-form video content. Write captions, hooks, and other marketing copy. Turn student achievements, testimonials, program moments, and educational insights into compelling content.

Adapt content to different audiences and platforms. Use Canva and AI tools efficiently to produce high-quality content at scale. Campaigns & Lead Generation Support or manage marketing campaigns designed to generate qualified leads.

Develop and test different content and campaign ideas. Track performance and identify opportunities to improve reach, engagement, and conversion. Work closely with Sales to ensure marketing activity supports commercial objectives.

Community & Brand Monitor and respond to comments and DMs in Acadelite's tone of voice. Identify commercial inquiries and route qualified leads to Sales. Maintain a consistent, premium brand image across all marketing touchpoints. Work closely with the CEO and Academic Director to turn student achievements, testimonials, and company expertise into marketing opportunities.

English: Strong written and spoken English. Tools: Comfortable working with Canva and AI tools. Profile: Creative, with a strength for creating consistent brand universes; independent, analytical, and commercially minded.

Experience in any of the following will strengthen your application: Marketing strategy Content creation Copywriting Paid advertising and campaign management Graphic design