Growth / Performance Marketer

Job Responsibilities

Plan, launch and optimize Meta Ads, Google Ads and TikTok Ads campaigns with your own budget. Own acquisition metrics (CPL, CAC, conversion to demo and to customer): measure them, report them and act on them. Manage content freelancers (UGC, explainer videos, posts): briefs, calendar, feedback and quality control. Build and optimize landing pages and conversion flows: offer, copy, form and follow-up. Experiment with emerging channels: ChatGPT Ads, answer-engine optimization (AEO) and whatever comes next. Set up and maintain tracking: pixels, conversion events, UTMs and attribution. What isn't measured doesn't get optimized. Run organic and brand presence: LinkedIn, product content and customer stories. Work directly with the founder on positioning, messaging and how we frame the offer.

Required Skills & Experience

Must-have 2+ years running paid media campaigns with real budget, and results you can explain with numbers. Demonstrable command of Meta Ads and Google Ads: campaign structure, audiences, creatives and bidding. A metrics mindset: CAC, LTV, CPL and ROAS are part of your daily vocabulary, and you can tell a campaign that brings leads from one that brings customers. Hands-on with measurement tooling: GA4, Meta Business Manager, Google Tag Manager and a disciplined UTM convention. Strong writing: ad copy, landing copy and clear briefs for freelancers. In this role, writing is half the job. AI as your default way of working (ChatGPT, Claude or equivalent) for creatives, copy, analysis and research, with the judgment to review what they produce. Real autonomy: nobody will assign you daily tasks. We agree on goals and you decide how to get there. English for reading platform documentation, case studies and release notes. Commercial judgment: understanding that the goal is pipeline, not traffic.

What Else Should You Know

B2B or SaaS experience, with sales cycles that don't close in one click. TikTok Ads and vertical / UGC content. SEO and answer-engine optimization: showing up in ChatGPT, Perplexity and Google AI Overviews answers. Prior experience coordinating freelancers, agencies or content vendors. Automation and no-code (Zapier, n8n, Make) or CRM ownership (HubSpot or equivalent). Basic video editing or design, enough to iterate on creatives without waiting on anyone.