Digital Marketing Specialist (Organic & Web)

Optimize, publish, and maintain SEO and AEO-focused articles, landing pages, and web content to maximize visibility across traditional search and AI engines. Manage the organic content publishing pipeline and maintain a predictable production calendar across web and social channels. Own routine website updates, collaborating with operations teams to improve page layouts, navigation, and call-to-actions for higher conversion. Operate the ABM platform to set up target-account lists, configure campaigns, and report on account engagement. Draft, schedule, and optimize organic social media content, maintaining a consistent brand voice. Analyze digital channel performance using GA4, translating data into actionable optimization decisions.

4+ years of experience in digital marketing, growth marketing, content marketing, or a related discipline, ideally within a B2B or B2B SaaS environment. C1 English level or higher. Hands-on experience operating account-based marketing (ABM) platforms such as Propensity, 6sense, or Demandbase. Strong technical and on-page SEO experience, including keyword research, internal linking, and content performance analysis. Familiarity with Answer Engine Optimization (AEO) and visibility strategies for AI-driven platforms like ChatGPT, Perplexity, and Google AI Overviews. Proficiency with Google Analytics 4 (GA4) and website CMS platforms. Skills SEO AEO ABM GA4 CMS 6sense Demandbase Digital Marketing Content Marketing

Propensity Oktopost B2B SaaS