Senior Performance Marketing Manager - Tee

<p><span style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">At Talkspace, we are committed to fostering a diverse, equitable, inclusive, and belonging-centered workplace where everyone can thrive while making a difference in mental health. Want to help over two million people receive quality mental healthcare? Come join our mission of getting therapy in the hands of everyone!<br></span></p> <p><span style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">We’re looking for a <strong>Senior Performance Marketing Manager</strong> to help drive customer&nbsp;acquisition and support product led growth for Tee. Reporting to the Senior Director&nbsp;of Growth Marketing, this role will lead the day-to-day management and optimization&nbsp;of Tee’s performance marketing programs, translating broader growth strategy into&nbsp;actionable channel plans, campaigns, testing roadmaps, and optimization&nbsp;opportunities.&nbsp;This is a highly analytical and hands-on role for a performance marketer who knows&nbsp;how to connect the dots across media, creative, audience insights, and the user&nbsp;journey. You’ll be expected to understand not only what is happening within our paid&nbsp;channels, but why it is happening and what we should do next.&nbsp;The ideal candidate is equally comfortable digging into campaign performance,&nbsp;developing a media strategy, briefing new creative concepts, managing production&nbsp;workflows, analyzing the conversion funnel, and turning data into clear&nbsp;recommendations.&nbsp;This is an opportunity to play an important role in building and scaling a new&nbsp;consumer offering within Talkspace. To work at Talkspace, you need to be as passionate as we are about our work, and excited to partner with us on delivering quality mental healthcare.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><em><span style="font-weight: 400;">This is a remote position based on Eastern Time. Talkspace Headquarters is located in NYC.</span></em></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>What You’ll Do</strong></span></p> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><em>Drive Performance Marketing</em> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Lead the day-to-day management and optimization of Tee’s performance&nbsp;marketing programs across key paid acquisition channels, including SEM, Meta&nbsp;and TikTok, to start.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Translate broader growth objectives into actionable channel strategies,&nbsp;campaign plans, and optimization priorities.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Manage performance toward key acquisition goals, including sign-up volume&nbsp;and paid subscribers and monitor key metrics such as CAC/CPA, conversion&nbsp;rate, and overall marketing efficiency.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Maintain a strong understanding of performance across channels and&nbsp;proactively identify meaningful trends, opportunities, and risks.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Partner with external and internal teams to ensure campaigns are executed&nbsp;effectively and continuously optimized.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Stay current on platform changes, emerging acquisition tactics, and evolving&nbsp;performance marketing best practices.</li> </ul> </li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><em>Analyze &amp; Optimize Performance</em> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Monitor performance across campaigns, audiences, creative, placements and&nbsp;funnel stages.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Proactively diagnose performance changes to understand what is happening,&nbsp;why it is happening, and what action should be taken.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Identify anomalies and emerging performance issues early and drive timely&nbsp;resolution.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Go beyond platform-reported metrics to understand traffic quality, conversion&nbsp;behavior, and downstream acquisition outcomes.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Identify opportunities to improve efficiency and unlock incremental scale.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Establish appropriate monitoring, reporting, and performance guardrails&nbsp;across campaigns.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Translate performance data into clear insights and recommendations rather&nbsp;than simply reporting results.</li> </ul> </li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><em>Lead Testing &amp; Experimentation</em> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Develop and manage a structured performance marketing testing roadmap&nbsp;aligned with Tee’s broader growth priorities.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Identify opportunities to test audiences, messaging, creative, bidding&nbsp;strategies, campaign types, landing experiences, and new acquisition channel&nbsp;strategy</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Establish clear hypotheses, success criteria, and measurement plans for&nbsp;tests.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Synthesize results into actionable learnings and recommendations for future&nbsp;investment and optimization.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Partner with Senior Director of Growth Marketing and Analytics on broader&nbsp;measurement initiatives.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Build a culture of continuous experimentation, ensuring both successful and&nbsp;unsuccessful tests contribute to future strategy.</li> </ul> </li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><em>Manage Budgets &amp; Forecasting</em> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Manage day-to-day budget pacing against approved monthly and quarterly&nbsp;plans.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Develop channel-level forecasts for spend, acquisition volume, CAC, and other&nbsp;key performance indicators.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Recommend budget reallocations based on performance, marginal efficiency,&nbsp;and growth opportunities.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Proactively flag risks and opportunities that could impact forecasted&nbsp;performance.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Partner with the Senior Director of Growth Marketing on investment planning&nbsp;and recommendations for scaling efficient acquisition.</li> </ul> </li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><em>Lead Performance Creative Strategy &amp; Production</em> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Own the performance creative pipeline for Tee, ensuring a consistent cadence&nbsp;of new creative concepts, iterations, and refreshes across paid media&nbsp;channels.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Translate performance data, audience insights, and channel learnings into&nbsp;actionable creative briefs and testing opportunities.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Partner closely with internal Creative teams, to bring performance creative&nbsp;from concept through launch.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Manage creative production workflows, including briefing, timelines, feedback,&nbsp;approvals, asset delivery, and trafficking readiness.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Develop a structured creative testing roadmap across messaging, concepts,&nbsp;hooks, formats, talent, calls-to-action, and other creative variables.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Monitor creative performance to identify fatigue, emerging winners, and&nbsp;opportunities for iteration, ensuring learnings are incorporated into future&nbsp;production.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Adapt creative strategies and assets to channel-specific best practices&nbsp;across Meta, Google/YouTube, TikTok, and other emerging platforms.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Identify opportunities to efficiently scale creative production through modular&nbsp;asset development, creator/UGC partnerships, AI-enabled workflows /&nbsp;creative iteration, and external production resources.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Partner with the Senior Director of Growth Marketing and Creative&nbsp;stakeholders to ensure performance creative supports Tee’s broader growth&nbsp;strategy and brand experience.</li> </ul> </li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><em>Understand the Acquisition Funnel</em> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Analyze performance beyond media metrics to understand how customers&nbsp;move from initial engagement through conversion.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Identify where funnel performance is improving or deteriorating and&nbsp;investigate potential root causes.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Partner with Analytics and Product to identify opportunities to improve&nbsp;landing-page and conversion performance.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Distinguish between media-driven performance changes and broader site,&nbsp;product, tracking, or conversion issues.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Bring funnel insights back into media strategy, creative development, and&nbsp;optimization.</li> </ul> </li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><em>Communicate &amp; Collaborate</em> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Develop concise weekly and monthly performance narratives explaining ad&nbsp;performance, key drivers, risks, opportunities, and recommended next steps.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Translate complex performance data into clear, actionable insights for&nbsp;Marketing leadership and cross-functional stakeholders.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Partner closely with Analytics, Creative, Product, Finance, and other teams to&nbsp;advance Tee’s growth priorities.</li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Ensure initiatives move forward with clear owners, timelines, and measurable&nbsp;outcomes.</li> </ul> </li> </ul> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>About You</strong><span style="font-weight: 400;">&nbsp;</span></span></p> <ul> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">6+ years of experience in performance marketing, growth marketing, paid&nbsp;media, or digital customer acquisition.</li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Deep hands-on experience with major paid acquisition channels, particularly</li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Paid Search and Paid Social; experience with platforms such as Google Ads&nbsp;and Meta Ads Manager.</li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Experience managing meaningful media budgets with accountability for&nbsp;CAC/CPA, acquisition volume, and efficiency.</li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Strong analytical skills and demonstrated ability to independently diagnose&nbsp;complex performance changes.</li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Ability to connect media performance with traffic, conversion, creative&nbsp;performance, and broader business outcomes.</li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Experience developing and managing structured testing programs across&nbsp;media, creative, audiences, and conversion.</li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Experience translating performance insights into creative strategy and&nbsp;managing performance creative production.</li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Strong budget management capabilities.</li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Experience with analytics and reporting tools such as Mixpanel, Looker, GA4,&nbsp;Tableau, or similar platforms.</li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Strong understanding of attribution and the limitations of platform-reported&nbsp;performance.</li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Excellent written and verbal communication skills, with the ability to distill&nbsp;complex performance trends into clear insights and recommendations.</li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Strong project management skills and the ability to coordinate multiple&nbsp;workstreams and stakeholders simultaneously.</li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Highly proactive, curious, and comfortable taking ownership in a fast-moving&nbsp;environment.</li> </ul> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Bonus Points</strong></span></p> <ul> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Experience helping launch or scale a newer product, brand, or business line.</li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Experience in healthcare, consumer subscription, marketplace, or another&nbsp;performance-driven consumer acquisition environment.</li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Experience with incrementality testing, geo-testing, MMM, or other advanced&nbsp;measurement methodologies.</li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Experience operating in privacy-conscious or highly regulated marketing&nbsp;environments.</li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Experience with upper-funnel and emerging acquisition channels such as&nbsp;YouTube, CTV, programmatic, audio, or other digital media.</li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Experience working with creators, UGC, or high-volume digital creative&nbsp;production.</li> </ul> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Benefits&nbsp;</strong></span></p> <ul> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Comprehensive Medical, Dental and Vision plans</span></li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Pre-tax benefits: HSA/ FSA</span></li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">401k Retirement Savings Program with matching up to 4%</span></li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Voluntary benefits including disability, basic life or pet insurance, etc.</span></li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Monthly Wellness Stipend to promote mental and physical self-care</span></li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Flexible PTO and Remote First Environment</span></li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Regular team events, including Wellness Workshops and Team Building Events</span></li> <li style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Free access to Talkspace products for you and one household member, as well as access to a friends and family discount!&nbsp;</span></li> </ul> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Compensation</strong></span></p> <p><span style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">At Talkspace, we believe that pay transparency during the interview process is a critical part of diversity, equity, and inclusion. Our salary bands are based on internal and external compensation benchmarks, which we regularly evaluate to ensure we pay competitively.</span></p> <p><span style="font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 12pt;">The base salary range for this role is between $125,000 - $145,000. Within the salary bands, leveling corresponds to each candidate’s relevant experience, skills as assessed during the interview process, education, and applicable certifications.&nbsp;</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Why Talkspace?&nbsp;</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Talkspace is the world’s leading online therapy company, serving over 2 million users looking to begin their wellness journey through tele-health. According to the World Health Organization, close to 1 billion people worldwide live with a mental disorder, and on average more than 75% with mental, neurological, and substance use disorders receive no treatment for their condition at all. Additionally, one-third of the world’s population – 2 billion people – live in countries that spend less than 1% of their health budgets on mental health. Therapy is an universal need and it's our mission here to change the world by cultivating an intentional space for people to feel supported through quality care that is simple and acces