Media Manager - Remote Latam

About the Company We are a fast-growing pediatric respiratory care brand best known for our hospital-grade health products built for families. Selling across DTC, Amazon, Target, Walmart, and TikTok Shop, we are rapidly expanding our core consumer product suite.

The Role We are seeking a hands-on Media Manager to own day-to-day performance across our paid media portfolio: Google (Search & Shopping), Meta (Facebook/Instagram), Target Roundel retail media, and emerging channels like TikTok, Reddit, and Pinterest. This is a builder’s role, not an oversight role—you will be in-platform daily, managing an annual media budget of $600K+ (highly seasonal around cold/flu season, Prime Day, and back-to-school). Reporting directly to the CCO, you will be the primary owner of campaign execution, budget pacing, creative testing, and performance reporting across all paid channels.

What You'll Own

Hourly / Real-Time Operations

• Monitor all active platforms for spend anomalies.
• Respond immediately to ad account rejections, disapprovals, or billing issues.

Daily Optimization

• Adjust budgets (typically 10–15% swings) and bids based on pacing, CPA, and ROAS signals.
• Run daily budget pacing checks across all channels to align spend with monthly targets.

Weekly Execution

• Deliver week-over-week performance tracking (spend, conversion, CPA pacing) vs. targets.
• Execute off-platform test roadmaps (landing page tests, offer tests).
• Audit creative performance, launch new creative concepts, and scale winning assets.
• Launch and pause in-platform tests (audience, creative, bid, or structural).

Monthly & Strategic Ownership

• Deliver MoM performance analyses and run long-term trend analysis on key metrics (FTIR, CPM, CPC, CR).
• Manage cross-channel attribution tracking and budget reallocation.
• Evaluate and pilot new paid media channels with structured test-and-learn frameworks.
• Partner with the CCO on quarterly budget planning and channel mix strategies as we scale toward $50M+ in revenue.

What You Bring

Required:

• 2–5+ years managing paid media in-house or agency-side, with direct hands-on experience in Google Ads (Search/Shopping) and Meta Ads Manager.
• Demonstrated experience managing annual media budgets of $500K+.
• Deep fluency with ROAS, CPA, CTR, CVR, CPM, and contribution-margin-aware decision-making.
• Strong Excel/Google Sheets skills to build custom pacing and reporting views.
• A disciplined test-and-learn mindset to evaluate hypotheses without reacting to short-term noise.

Preferred:

• Experience with Target Roundel, Amazon Ads (Sponsored Products/DSP), or other retail media networks.
• Experience in DTC e-commerce (CPG, health, or parenting categories).
• Familiarity with TikTok, Reddit, or Pinterest Ads.

Tech Stack:

• Google Ads
• Meta Ads Manager
• Target Roundel
• GA4
• Google Sheets
• Asana

Join Us and Enjoy These Perks!

• Competitive Salary: Earn a USD salary that matches your skills and experience.
• Paid Time Off: Generous PTO to support your work-life balance and recharge.
• Health Insurance Subsidy: Financial assistance to support your healthcare coverage.
• Annual Salary Reviews: Structured annual evaluations to recognize and reward performance.
• Paid Training & Certifications: Continuous support for professional growth and upskilling.

Ready to put your puzzle-solving skills to the test? Join our team today!

LinkedIn: Puzzle Instagram: @puzzle.tech