Digital Marketing Manager

The Digital Marketing Manager serves as a critical link between brand strategy, digital execution, and external agency partnerships. This role is responsible for running day-to-day digital marketing operations, leading relationships with digital agencies and third-party vendors, supporting brand and campaign strategy, and ensuring successful execution of marketing initiatives across channels.

The ideal candidate brings a combination of B2B marketing experience, agency expertise, strong project management skills, and a strategic mindset. This individual will help scale marketing efficiency by driving operational excellence, identifying the right partners and solutions, and ensuring alignment between brand objectives and digital execution.

Key Responsibilities

: Agency Management & External Partnerships Serve as the primary day-to-day contact for digital marketing agencies and external partners. Manage agency scope, deliverables, budgets, timelines, and performance expectations. Lead regular planning sessions, status meetings, and business reviews with agency partners.

Evaluate agency performance and identify opportunities for optimization and increased efficiency. Ensure agency and vendor activities align with business goals, campaign priorities, and brand standards. Vendor Strategy & Scoping Research, evaluate, and recommend third-party marketing vendors, technologies, and service providers.

Develop requirements, scopes of work, and success criteria for vendor engagements. Manage RFP processes, vendor selection, onboarding, and contract support activities. Partner with procurement, finance, and legal teams as needed to support vendor relationships.

Track vendor performance and ROI to advise future investment decisions. Brand Strategy & Campaign Support Partner with brand, campaign, content, and product marketing teams to support coordinated marketing strategies. Ensure all digital marketing initiatives align with brand guidelines, messaging frameworks, and business objectives.

Contribute strategic recommendations regarding audience targeting, content promotion, digital experiences, and campaign execution. Support the development of marketing plans that drive awareness, engagement, and demand generation. Digital Marketing Operations Manage day-to-day digital marketing workflows, calendars, and operational processes.

Coordinate campaign launches, asset delivery, approvals, and cross-functional execution activities. Ensure marketing programs are delivered on time, within budget, and according to established quality standards. Identify process improvements that increase team efficiency and operational effectiveness.

Maintain documentation for vendors, agencies, workflows, budgets, and campaign activities. Performance & Optimization Supervise key marketing, digital, and vendor performance metrics. Partner with agencies and internal stakeholders to analyze campaign results and identify optimization opportunities.

Develop reporting and insights that help guide future marketing investments and strategic decisions. Monitor industry trends, competitive activity, and emerging digital marketing best practices.

Qualifications

: Bachelor's degree in Marketing, Communications, Business, Advertising, or related field. Proven experience in B2B marketing, digital marketing, agency account management, marketing operations, or integrated marketing. Experience working directly with marketing agencies, consultants, and third-party vendors. Strong understanding of digital marketing channels, including paid media, social media, email marketing, web, and content marketing.

Preferred Qualifications

: Experience working in both agency and in-house marketing environments. Experience supporting brand strategy and integrated campaign planning. Experience with marketing automation, CRM platforms, analytics, and reporting tools.

Background in SaaS, enterprise software, or B2B technology marketing. Experience managing agency contracts, scopes of work, and performance reviews. Success Metrics:: Agency performance against established KPIs and service-level expectations.

Successful delivery of digital marketing initiatives on time and within budget. Stakeholder satisfaction across brand, campaign, and digital marketing teams. Effectiveness and ROI of third-party vendor relationships.

Operational efficiency improvements and process optimization outcomes. Brand consistency across digital channels and campaigns.