Senior Programmatic Specialist

Our client is seeking a Senior Programmatic Specialist to join its Performance Marketing team. This role is ideal for a data-driven digital marketing professional with strong hands-on experience in programmatic advertising and performance marketing. The successful candidate will be responsible for managing high-volume programmatic campaigns, optimising performance across DSPs, improving audience targeting, and ensuring accurate campaign tracking and attribution. Key Responsibilities Campaign Management Plan, execute, and optimise programmatic campaigns across leading DSPs, including Display & Video 360 and Adform. Monitor campaign performance and optimise bidding, pacing, targeting, and budgets. Develop audience targeting and retargeting strategies using first-party and third-party data. Implement Dynamic Creative Optimisation (DCO) strategies to improve campaign performance. Performance & Analytics Configure and manage campaign tracking, pixels, floodlights, and event measurement. Analyse campaign performance data to identify optimisation opportunities. Improve traffic quality through fraud prevention and traffic filtering techniques. Collaborate with internal teams to enhance attribution, reporting, and campaign efficiency. Technical Optimisation Work with Google Tag Manager and tracking technologies to ensure accurate data collection. Troubleshoot campaign delivery, inventory issues, and performance discrepancies. Stay up to date with industry developments, privacy changes, and programmatic best practices. Requirements Minimum 3 years of hands-on experience in Programmatic Advertising. Strong experience managing campaigns across DSPs such as DV360 and Adform. Solid understanding of DSPs, SSPs, Header Bidding, and Private Marketplace (PMP) deals. Experience with Google Tag Manager and campaign tracking. Strong analytical skills with experience using Excel, SQL, or similar reporting tools. Excellent understanding of digital advertising performance metrics and optimisation techniques. Previous experience within iGaming or other high-performance digital marketing environments will be considered a strong advantage.