Fractional Chief Marketing Officer

About the Role

Welcome to Huble 👋 HubSpot's 2024 global partner of the year! We are a global HubSpot, AI, marketing & creative consultancy enabling mid-market and enterprise businesses move faster, adapt smarter, and innovate freely — by building their business around HubSpot's CRM. We believe in striking a balance between professionalism and being human.

👀 Who we're looking for:

We're looking for a Fractional CMO to bring senior-level marketing strategy and leadership to Huble,. This is a hands-on role — you'll be setting direction and getting stuck into execution, working closely with our CEO to land our new positioning, reignite lead generation, and bring structure to our marketing function. You'll report directly to the CEO and work closely with our Commercial Directors, sales teams, and regional stakeholders to translate business priorities into coordinated marketing execution across multiple regions. This role suits someone commercially sharp, comfortable owning strategy and execution in the same breath, and ready to move fast from day one.

🚀 Key Focus Areas:

1. Repositioning & Go-to-Market Launch • Take Huble's new positioning, messaging, and services split from near-complete to fully launched • Own the marketing launch of our new services families: Transform, Revenue Engine, and Performance • Align sales collateral, creds decks, and internal comms with the new positioning • Lead training so the whole team can confidently describe who we are and what we do

2. Demand Generation & Pipeline • Drive an immediate uplift in sales prospects across all regions • Identify and launch quick-win campaigns and activities to generate net new leads • Own marketing-generated pipeline reporting and hold the team accountable to it

3. Website & CRO • Own the new website launch end-to-end, working with our design and development team • Ensure the site reflects our new positioning and supports conversion and demand generation • Work with our Content & Search Manager to protect and grow organic and AI search visibility

4. HubSpot Ecosystem & Partner Marketing • Manage Huble's presence and relationships within the HubSpot ecosystem and partner directory • Treat HubSpot representatives as a key marketing persona • Coordinate partner campaigns, webinars, and co-marketing activity

5. Events • Lead marketing activity across our major events this year, including Unbound (Boston), DMEXCO (Germany), and GROW EMEA (London) • Coordinate pre-event promotion, live social activity, and post-event follow-up with sales

6. Team Leadership • Manage and support our Content & Search Manager and Digital Designer • Bring structure, accountability, and clarity to the marketing function • Own weekly marketing rhythm and briefing across the team

⚡️ Success Metrics (indicative):

Core KPIs: • Marketing-generated pipeline contribution • Sales prospects generated from marketing activity

Additional KPIs: • Website conversion improvement • Event ROI • Campaign execution performance • Organic and AI search visibility growth • Marketing delivery against timelines and priorities

🏗️ To excel in this role, you should have:

• Proven experience as a CMO, Marketing Director, or Head of Marketing, ideally in a fractional or advisory capacity • Experience in B2B marketing within SaaS, Technology, CRM, Consulting, or Digital services • Strong hands-on experience with HubSpot CRM, Marketing Hub, and Content Hub • A track record of leading repositioning, GTM, or brand transformation work • Experience managing multi-channel marketing activity — campaigns, content, events, website • Comfort managing people and coordinating multiple senior stakeholders • Understanding of marketing reporting, attribution, and CRM alignment

These personal qualities are key to your success: • Commercially sharp and execution-focused • Comfortable moving between strategy and hands-on delivery • Proactive, accountable, and able to hit the ground running • Confident working with senior stakeholders, including C-suite • Thrives in a fast-moving, still-being-built environment

The Practical Bits:

• Commitment: 3 days per week • Start: ASAP • Reports to: CEO • Engagement: Fractional / contract

Huble Values:

• We are Human • We embrace Change • We are Innovative • We solve for the Customer • We are Team Players

👥 Meet the Team

You'll work closely with our marketing team, Commercial Directors, and our CEO.

Interview Process

• Video Interview • 1st Interview (30 min) • Presentation Interview (60 min) • Final Interview (30 min)

We aim to complete the process in under 15 working days (subject to availability).

Keen to Huble with us? If you're ready to take this on and help us move faster, we'd love to hear from you. Apply today and let's Huble together!