Marketing Manager, Diagnostics

<div class="content-intro"><p>Beacon Biosignals is transforming precision medicine for the brain, from clinical development to clinical care. For Life Sciences partners, we offer the leading at-home EEG platform for clinical development of novel therapeutics for neurological, psychiatric, and sleep disorders. Our Diagnostics business is building the most comprehensive at-home platform for precision diagnostics, combining EEG and cardiopulmonary signals to deliver reimbursable assessments for sleep and central nervous system disorders. Together, we're changing the way patients are diagnosed and treated for any disorder that affects brain physiology.</p></div><div> <p><span style="font-family: arial, helvetica, sans-serif;">We're looking for an organized, innovative marketing professional to serve as the operational engine behind our Diagnostics arm of our marketing team. You'll be the person who makes things happen, turning strategy into action, managing our tech stack, coordinating event participation, owning customer communication, and building systems that help our marketing and sales teams work smarter.&nbsp;</span></p> <p><span style="font-family: arial, helvetica, sans-serif;">Beacon's robust asynchronous work practices ensure a first-class remote work experience, but we also have in-person office hubs available located in Boston, New York and Paris.</span></p> <h3><span style="font-family: arial, helvetica, sans-serif;">What You'll Do&nbsp;</span></h3> <p><span style="font-family: arial, helvetica, sans-serif;"><strong>CRM and Data Management </strong>&nbsp;</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">In partnership with our RevOps team, maintain clean, actionable data across our diagnostics marketing and sales systems&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Implement tagging structures and workflows that enable our team to work more efficiently&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Manage the marketing attribution model across touchpoints&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Own day-to-day execution within our CRM: email campaigns, workflows, lead tracking, and list management</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif;"><strong>Digital Marketing</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Maintain and update Diagnostic-specific pages on our website (Framer CMS); coordinate with internal designers on content refreshes</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Build and manage an editorial calendar and grow our LinkedIn presence (with expansion to other platforms)&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Track relevant awareness days, research milestones, and cultural moments to keep our content timely&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Manage digital campaigns including copy generation, design, UTM tracking, vendor management, and ROI analysis</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Collaborate with in-house designers to produce engaging visuals, animations, and data storytelling&nbsp;</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif;"><strong>Messaging and Strategy</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Develop and maintain sales enablement materials for sleep physicians, neurologists, and PCPs</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Support cross-functional project coordination, including managing Asana boards and facilitating internal marketing communications</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Build out and manage ideal customer profiles (ICPs) with targeted messaging and value props for each</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif;"><strong>Events &amp; Conference Strategy</strong>&nbsp;</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Own our conference calendar end-to-end, from identifying opportunities to post-event ROI analysis&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Coordinate event logistics: registration, booth materials, swag, vendor communications, budget tracking</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Develop pre- and post-event outreach strategies, including attendee targeting and follow-up campaigns&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Manage deadlines around scientific content submissions (abstracts, posters) and social amplification around events&nbsp;</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif;"><strong>Thought Leadership &amp; Media Relations</strong>&nbsp;</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Identify award opportunities and manage submissions from application to announcement&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Scout podcast and speaking opportunities for our subject matter experts&nbsp;</span></li> </ul> <h3><span style="font-family: arial, helvetica, sans-serif;">What You Will Bring</span></h3> <ul> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Bachelors degree and 5+ years of experience in Marketing Operations or Marketing Analytics</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Deep expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Experience in medical device, diagnostics, marketing</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Familiarity with FDA-regulated promotional content and compliance review processes</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Experience with Framer, Webflow, or similar no-code CMS platforms</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Background supporting a dual or multi-audience brand</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Basic design literacy; experience providing feedback on marketing collateral</span></li> </ul> </div> <div>&nbsp;</div> <div> <div><span style="font-family: arial, helvetica, sans-serif;">The base salary range for this role is determined based on past experience, specific skills and qualifications. The base salary is one component of the total compensation package, which includes equity, PTO and other benefits.</span></div> <div>&nbsp;</div> <div><span style="font-family: arial, helvetica, sans-serif;">At Beacon, we've found that cultural and scientific impact is driven most by those that lead by example. As such, we're always seeking new contributors whose work demonstrates an avid curiosity, a bias towards simplicity, an eye for composability, a self-service mindset, and - most of all - a deep empathy towards colleagues, stakeholders, users, and patients. We believe a diverse team builds more robust systems and achieves higher impact.</span></div> </div>