Freelance Performance Creative Designer (m/w/d)

About the Role

AYLASHES is a successful D2C beauty brand for DIY eyelash extensions. With our products, our customers can create their individual studio look at home in just a few minutes. For our further development, we are looking for an experienced freelance performance creative designer who develops visually strong and performance-oriented creatives for our advertisements, landing pages, and online shop. You should not only have an excellent feel for aesthetics, typography, and imagery, but also understand how designs work in e-commerce: from an attention-grabbing entry to a clear visual hierarchy to a convincing product staging and a clear call-to-action.

Job Responsibilities

• You develop performance-oriented static advertisements and graphics for Meta, Instagram, TikTok, Google, and other digital channels.
• You design different creative angles, hooks, layouts, and variants so that we can specifically test messages and visual approaches.
• You transform product images, UGC material, testimonials, benefits, and ad copy into attention-grabbing and sales-oriented creatives.
• You design visual concepts, page layouts, and individual sections for landing pages, product pages, and our online shop.
• You develop hero sections, product benefit graphics, comparison representations, application instructions, before-and-after visuals, trust elements, and other conversion elements, among others.
• You ensure that brand, product, application, advantages, and results of AYLASHES are presented in a high-quality and understandable manner.
• You adapt creatives for different platforms, placements, and formats – especially 1:1, 4:5, and 9:16, as well as other display and web formats.
• You pay attention to safe zones, readability, mobile display, and consistent visual quality in all formats.
• You develop new variants and iterations from successful ads, for example with different hooks, images, headlines, colors, layouts, or CTAs.
• You confidently implement existing brand guidelines and further develop our visual communication together with us.
• You work closely with our marketing team, implement feedback quickly and reliably, and contribute your own ideas and recommendations.

Qualifications

• You have demonstrable experience in designing performance creatives for Meta, TikTok, Google, or comparable paid media channels.
• You possess a compelling portfolio with relevant advertisements, landing pages, or e-commerce designs – ideally from the beauty, fashion, lifestyle, or D2C sectors.
• You understand the basic creative strategy behind successful advertisements and know why hook, visual hierarchy, product staging, readability, social proof, and CTA are crucial.
• You have experience with conversion-oriented web and landing page design and can develop appealing layouts that also work on mobile devices.
• You are proficient in relevant design programs, such as Figma, Adobe Photoshop, Illustrator, InDesign, or comparable tools.
• You have a very good feel for aesthetics, typography, colors, composition, image selection, and modern e-commerce design.
• You can visually prioritize information and quickly present even complex product benefits in an understandable way.
• You know how to combine high-quality brand impact with clear, performance-oriented communication.
• You work independently, structured, and with attention to detail, and reliably meet agreed deadlines.
• You can confidently process German-language ad copy and recognize when a headline or message does not function optimally in the design.
• Experience with A/B tests, creative iterations, and the analysis of ad performance is a strong plus.
• Experience with simple animations, motion graphics, or AI-supported image editing is also an advantage, but not a requirement.

Benefits

• Flexible and location-independent collaboration on a freelance basis.
• The possibility of long-term collaboration with regular projects and predictable tasks.
• Varied design projects for Paid Social, Google Ads, landing pages, product pages, and our online shop.
• Clear briefings, existing brand guidelines, product materials, and ad copy as a basis for your work.
• Direct communication, quick decisions, and concrete feedback loops.
• Insights into the performance of your creatives, so you can understand which designs work and why.
• Room for your own ideas, new design concepts, and creative testing approaches.
• The opportunity to actively shape the visual development of a growing D2C beauty brand.
• Fair and transparent remuneration, tailored to experience, quality, and project scope.

We need neither a classic CV nor a cover letter. The quality of your work, your feel for aesthetics, and your previous results are decisive. Please send us with your application:

• Five to eight of your strongest and most relevant works.
• Examples of performance ads, as well as, if available, landing pages or e-commerce designs.
• A brief explanation of what you did in the projects shown.
• If possible, concrete results or insights into the performance of your work.
• Your current availability and approximate weekly capacity.
• Your price expectation per creative, hourly or package price.

If you have already worked on a particularly successful advertisement or landing page, please show us what worked well and what contribution you made. Unfortunately, we cannot consider applications without a relevant portfolio. If your work and profile fit us, you will receive a short and clearly defined test task from us. We look forward to seeing your work and developing designs together that not only look high-quality but also generate attention, build trust, and achieve real results.

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